Media Delivery Analyst

 Mixed Delivery Analyst III

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

Job Responsibilities

To be effective as a Mix Analyst the candidate must have proven and demonstrable skills in the below four key areas:

1. Advanced Analytics Skills
• Consistently analyzes and interprets data trends and patterns, and translates these into coherent insights, actions and recommendations creating client value
• Familiarity with and the aptitude to apply statistical techniques to address business questions
• Comfortable dealing with ambiguity of solutions and outcomes
• Working knowledge of visualization software (Tableau, Power BI)
2. Media Experience
• Exposure to national and local media planning, buying, and flighting
• Understanding of digital ad servers (DCM), programmatic buys, and social media platform marketing
• Hands-on experience with digital and website analytics tools (Google analytics, Datorama, etc.)
3. Planning and Organizing
• Determines effort and resources required to meet objectives; plans, coordinates, and manages resources effectively
• Has the foresight to identify possible issues and take action to mitigate them
• Takes ownership of projects and holds oneself accountable to meet agreed upon timeline and quality standards
• Must be able to effectively manage time and maintain focus in a highly charged environment, managing competing priorities against tight deadlines
4. …