Marketing Strategy Lead - Biopharma Production

The Opportunity:

Avantor is currently searching for its next Marketing Strategy Lead. The position is part of the Global Strategic Marketing Team in Biopharma Production. Focus is leading the planning, development, and implementation of global marketing strategy initiatives for Biopharma Production customers to grow the business globally.

What we are looking for:

• Bachelor’s Degree in Life Sciences, Marketing, Business

• 5+ years’ experience in biopharma/pharmaceutical strategic marketing

• 5+ years’ demonstrated experience in marketing strategy fundamentals (positioning, messaging, customer segmentation, content development, campaign measurement)

• Track record of leading initiatives requiring organizational change/mindset shift, and/or marketing process development/implementation

Who you are:

• Strategic mind and fluency in marketing strategy fundamentals. Both an Academic and practical understanding of marketing theory and practice in the Life Science space.

• Understands segment profitability components to develop and execute strategic and tactical plans which achieve customer and Avantor’s business objectives

• Ability to drive decisions and results while collaborating with cross-functional teams

• Proactive, creative, and curious in approach to diagnosing problems and developing solutions

• Excellent organizational and prioritization skills

• Exceptional communication skills – ability to engage with people at different levels of the organizations, from different teams, and from different regions - and bring them along

• Microsoft Office (Word, Excel, PowerPoint).

• Some travel required

• Experience in complex market entry and strategic marketing programs.

• Works well independently and within a team environment

• Ability to maintains strong relationships with Avantor’s stakeholders, customers, suppliers, and other industry colleagues.

• Strong computer skills in utilizing MS Office package, Salesforce, Qlikview, etc.

• Demonstrated ability in working with managers at different levels and functions within Avantor, customer, and solution provider organizations

How you will thrive and create an impact:

• Develops insight-based strategic marketing plans for Biopharma Production customer persona that show a clear line between market understanding, competitor analysis, and customer insight through to the recommendation for customer segmentation, positioning, and messaging; requires:

  • Ongoing monitoring and analysis of market and technical trends, as well as competitors

  • Ability to translate qualitative and quantitative insight into key customers into actionable insights

• Close collaboration with the Communications Team:

  • Ensure that the communication and tactical plans developed by the Communications Team closely align with the intent of the strategic marketing plan

  • Work with cross-functional partners in R&D, Product Strategy, Product Management, and Commercial, as well as with external agency partners to provide guidance and content for campaigns and tactics

• Work closely with the R&D, Product Strategy, Product Management, Commercial, and Communications teams to successfully bring new products (New Product Introductions) to market:

  • Translate product benefits and customer needs into compelling marketing messaging; position the new product within the overarching customer person benefit to maintain consistency and clarity with customers

  • Partner with cross-functional teams to ensure all necessary pieces are in place for a successful launch

  • Partner with Communications team to develop MarCom collateral to support NPI launch

  • Develop sales training materials in partnership with the Sales Leadership; lead trainings to equip salesforce with compelling messaging and technical facts for optimal customer interactions

• Ensure regional teams are leveraging global strategy and communications materials in their local efforts

  • Partner closely with regional marketing/sales leadership to make sure they understand the Global Marketing Strategy for the specific workstream and are aware of all available materials and guidance

  • Coach regional teams on implementing global strategy locally

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
 
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
 
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

Pay Transparency:

The expected pre-tax pay for this position is

$99,000.00 - $164,000.00

Actual pay may differ depending on relevant factors such as prior experience and geographic location.

EEO Statement:

We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision.

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

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