Marketing Strategist, Human-Centered Design

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

Marketing Strategist, Human-Centered Design   

You are not just the “voice of the consumer” - you know how to listen to that voice and use it as fuel for strategic decision-making. Research informs what you do. You use it to push thinking beyond the norm, in pursuit of breakthrough brand and consumer experiences.  

You are optimistic, creative, analytical, and curious. You demonstrate a deep desire to understand people’s behaviors and motivations. This is fuel for how you frame solutions for the organizations you partner with. You are passionate about helping your clients achieve their goals, and craft marketing and brand strategies that define who they are and the promises they make to the world.  

You understand digital experiences and technology are not just a service at RSM, but our way to help organizations express themselves in the world and deliver their promise seamlessly and elegantly. You ask ‘why’ more often than you say ‘no’. You embrace the power of ‘maybe’ and you thrive when wondering ‘what if’. You are a thought leader and a voracious learner; the first to spot a new trend, consumer behavior, or an emerging technology trend. You know each challenge and problem requires a path of understanding that might not exist (just yet).  

Here’s a list of a few we hope you can help us with:  

You will:  

• Gain a deep understanding of our clients’ business, industry and audience through discoveries, research and analysis.  
• Develop and pitch impactful omni-channel marketing strategies that supportMonitor, optimize and measure performance of campaigns, assessing against KPI’s and ROI.  
• Collaborate with cross-functional teams, serving as a lead on projects that require brand strategy, marketing strategy and activation (data analysis and reporting is a plus).  
• Design and manage the execution of research plans, using a variety of methods based on project goals and success factors.  
• Lead client and internal teams through strategic discovery sessions, human …