Marketing Specialist - Hybrid Remote

Great Place to Work® Certified

Marketing Specialist

Reports to: Senior Marketing Manager, Brand & Retail Experience 

Location: Vancouver, BC

Annual Salary: $65,000 - $70,000 based on experience

• Are you interested in playing a key role in shaping the growth of a dynamic company? 
• Are you passionate about omni-channel marketing and are constantly looking for ways to improve and maximize opportunities? 
• Do you love to drive results and celebrate in the success of your team? 
• Are you an interdisciplinary marketing expert?  

We are looking for an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This position specializes in omni-channel marketing campaign strategy, to deliver campaigns that achieve set KPIs through various marketing initiatives. 

Key responsibilities include: 

• Support execution of Marketing Campaign Calendar to develop a marketing plan that maximizes ROI and achieves set KPIs 
• Manage Marketing Campaign Timeline to ensure key milestones are met from development to post-launch 
• Support Marketing Campaign Budget to ensure marketing initiatives are within scope 
• Drive Support Office Team and Franchise network campaign briefings regularly to ensure effective execution   
• Assist with the roll out strategy for all advertising platforms  
• Assist with creative review and artwork sign-off of all campaign materials including in-bakery POS, digital (advertising, signage, POS system, website), and local 
• Provide regular campaign results to Operations Team and Franchise network 
• Support in campaign evaluation execution 
• Manage execution and delivery of internal e-learning module for each campaign 
• Provide support for Marketing projects as required 

Requirements

What You Bring to the Table: 

• At least 3 years experience as a Specialist / Assistant Marketing Manager / Associate Marketing Manager in leading the omni-channel marketing campaign strategies from concept to execution 
• Strong project management skills in overseeing multiple projects and meeting tight deadlines 
• Excellent verbal communication skills with strength in presentations 
• Excellent written communication skills with strength in short and long form copywriting 
• Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset 
• Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset 
• Experience in SEM and paid media channels is an asset 
• A keen omni-channel marketing lens that optimizes for digital as well as in-store 

Benefits

What’s in it for You

Not only do we have fresh COBS Bread product delivered daily to our …