Marketing Specialist - Hybrid Remote
Vancouver, British Columbia, Canada
Great Place to Work® Certified
Marketing Specialist
Reports to: Senior Marketing Manager, Brand & Retail Experience
Location: Vancouver, BC
Annual Salary: $65,000 - $70,000 based on experience
- Are you interested in playing a key role in shaping the growth of a dynamic company?
- Are you passionate about omni-channel marketing and are constantly looking for ways to improve and maximize opportunities?
- Do you love to drive results and celebrate in the success of your team?
- Are you an interdisciplinary marketing expert?
We are looking for an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This position specializes in omni-channel marketing campaign strategy, to deliver campaigns that achieve set KPIs through various marketing initiatives.
Key responsibilities include:
- Support execution of Marketing Campaign Calendar to develop a marketing plan that maximizes ROI and achieves set KPIs
- Manage Marketing Campaign Timeline to ensure key milestones are met from development to post-launch
- Support Marketing Campaign Budget to ensure marketing initiatives are within scope
- Drive Support Office Team and Franchise network campaign briefings regularly to ensure effective execution
- Assist with the roll out strategy for all advertising platforms
- Assist with creative review and artwork sign-off of all campaign materials including in-bakery POS, digital (advertising, signage, POS system, website), and local
- Provide regular campaign results to Operations Team and Franchise network
- Support in campaign evaluation execution
- Manage execution and delivery of internal e-learning module for each campaign
- Provide support for Marketing projects as required
Requirements
What You Bring to the Table:
- At least 3 years experience as a Specialist / Assistant Marketing Manager / Associate Marketing Manager in leading the omni-channel marketing campaign strategies from concept to execution
- Strong project management skills in overseeing multiple projects and meeting tight deadlines
- Excellent verbal communication skills with strength in presentations
- Excellent written communication skills with strength in short and long form copywriting
- Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset
- Knowledge of Retail, Consumer Packaged Goods and/or Franchising is an asset
- Experience in SEM and paid media channels is an asset
- A keen omni-channel marketing lens that optimizes for digital as well as in-store
Benefits
What’s in it for You
Not only do we have fresh COBS Bread product delivered daily to our …
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Hybrid/Remote
Benefits/PerksCompany bonus Competitive salary Flexible work arrangement Hybrid work Professional development opportunities Work-From-Home reimbursement
SkillsCampaign Strategy Consumer packaged goods Copywriting Digital Advertising Omni-Channel Marketing Paid Media Project Management Retail SEM
Experience3 years
EducationAdvertising Bachelor's degree Communications Marketing
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