Marketing Specialist - Home

Job Posting:

Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson is proud to provide best-in-class products, service and capabilities across the following industries: Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

We have a great opportunity on the Ferguson Marketing team! The Marketing Specialist - Home drives Ferguson’s marketing strategy by running omnichannel campaigns and sales enablement programs for homeowners, builders, remodelers, and designers with a strong focus on digital marketing. This role collaborates across teams to create data-driven marketing initiatives that enhance customer engagement, fuel business growth, and strengthen brand recognition in digital and showroom environments.

The role requires close partnership with the Brand and Creative, Integrated Media, Customer Experience, and Marketing Analytics teams to ensure consistent messaging and strategic alignment across the home cohort.

Location:

This role is approved to be either Remote within the United States or Hybrid in Newport News, VA or Chico, CA offices, in accordance with company policy.  

Responsibilities:

• Lead and implement marketing initiatives for customer audiences (homeowner, builder, remodeler and designer) across the business, which includes both online and in the showroom. This includes, but is not limited to digital campaigns, tools, and content, advertising plans, direct mail, social media, email, print collateral, customer events, and other national / regional marketing with a particular focus on the e-commerce portion of the business.

• Spearhead marketing initiatives across digital, showroom, and e-commerce platforms, driving growth through innovative campaigns, content creation, social media, direct mail, email, and events.

• Collaborate cross-functionally to lead customer and trade outreach, crafting compelling digital content, implementing high-impact product promotions, and handling omnichannel marketing activities to ensure timely delivery and measurable results.

• Own the marketing calendar, ensuring perfect execution of campaigns by coordinating production schedules, tracking deliverables, and leading all aspects of events with precision.

• Strategically partner with leadership to enhance trade and consumer outreach through sophisticated digital tools, targeted advertising, performance marketing, and key sponsorship opportunities.

• Champion effective communication with associates to ensure alignment on company marketing initiatives, collaborating with showroom operations and sales teams to develop and implement innovative sales enablement tools and in-store collateral.

• Leverage data insights with the Marketing Insights & Analytics team to generate performance reports, driving optimizations and future marketing strategies.

• Maintain a comprehensive documentation process, supporting quarterly supplier meetings, monthly presentations, and annual performance reviews to ensure strategic alignment and ongoing success.

• Ensure compliance with company policies and safety guidelines, fostering clear, efficient communication with internal teams, leadership, and external partners.

Qualifications:

• Bachelor’s Degree in related field or equivalent channel marketing work experience.

• 5-7 years’ experience in eCommerce/digital marketing, ideally in the design/home industry.

• Possess good oral and written communication skills and the ability to work both independently and within a team.

• Strong organizational and interpersonal skills and ability to work with many people throughout the organization.

• Digital marketing, e-commerce with project management experience is a plus.

• Independent, highly organized and thrive working in a fast-paced, ever-changing environment.

• Ability to handle multiple projects with excellent attention to detail and on-time delivery.

• Proficiency in MS Office 365 Software is a requirement: Outlook, Teams, Excel, SharePoint, Power BI, etc.

At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates. Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!

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Pay Range:

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Actual pay rate may vary depending upon location. The estimated pay range for this position is below. The specific rate will depend on a candidate’s qualifications and prior experience.

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Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

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This role is Bonus or Incentive Plan eligible.

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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information