Marketing Specialist

Description

JOB SUMMARY:

The purpose of the Marketing Specialist’s job is to support and execute actionable strategies that drive B2B2C adoption and usage of Digital Payments, Debit & Credit Cards & Digital Solutions products. The Marketing Specialist will be responsible for supporting a variety of strategic initiatives that deliver marketing programs that align with client challenges and opportunities. They will partner with key business stakeholders to ensure successful completion of a projects.  Projects can span multiple business units or functional areas.

This role is part of our Fiserv Consulting group, Fiserv is a global fintech and payments company with solutions for banking, global commerce, merchant aquiring, bill and payments, and point-of-sale. 

Bringing our core values — Curiosity, Fearlessness, Teamwork and Leadership — to life will be critical to the success of this individual.

Location:

Candidates must be located in Illinois, Texas, Colorado, Michigan, Georgia, or Ohio. For individuals based in our Michigan and Illinois locations, this will be a hybrid role, requiring both in-office and remote work. For candidates in Texas, Georgia, Ohio, and Colorado, this position will be fully remote.

GENERAL RESPONSIBILITIES:

• Support strategic multi-channel marketing programs to drive adoption and usage of Digital Payments, Debit & Credit Card, and Digital Solutions products 
• Develop engaging content for email campaigns, landing pages, and social media channels 
• Conduct market research to identify trends, consumer needs, and the competitive landscape 
• Ensure consistent, high-quality project delivery across all assigned initiatives 
• Collaborate with cross-functional teams including marketing automation, adoption marketing, product marketing, product management, and analytics 
• Define success criteria and align stakeholders to ensure program goals are met 
• Actively manage programs to deliver measurable results and marketing impact 
• Provide timely updates and insights to leadership and stakeholders to support informed decision-making
• Collaborate with internal stakeholders to translate business challenges into effective marketing strategies 
• Support the planning and execution of integrated marketing campaigns tailored to B2B2C audiences 
• Assist in the development and execution of go-to-market strategies for new and enhanced product offerings 
• Track and measure performance of marketing programs, using insights to make recommendations for optimization 
• Ensure all marketing materials are aligned with brand standards and regulatory requirements 
• Coordinate timelines and deliverables to ensure cross-functional alignment across departments 
• Contribute to brainstorming and idea generation for campaigns that improve adoption and engagement

Requirements

KNOWLEDGE/SKILLS/ATTRIBUTES REQUIRED:

• Strong understanding of digital marketing concepts and best practices
• Strategic multi-channel marketing campaign development and execution
• Experience in consumer lifecycle marketing program development and analysis
• Experience in content writing, guidance and review
• Experience with campaign performance reporting to assess and optimize performance and update key stakeholders
• Experience in PowerPoint deck development
• Experience in banking, financial services, marketing, and/or technology industries desired
• Experience and/or certification with Salesforce Marketing Cloud
• Familiar with graphic design tools (e.g. Adobe Creative Suite)

The hiring range for this discipline within our industry is $90,000 to $110,000. Where an employee is paid within this range will depend on multiple factors including, but not limited to location, years of experience, education, internal pay structure, and other contributing factors.

Disclaimer: All qualified candidates will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.