Marketing Performance and Analytics Analyst

Come Join FINN Partners, a leading firm in the digital marketing space, dedicated to leveraging innovative technologies and strategies to drive growth for our clients. We are seeking an experienced Marketing Performance and Analytics Analyst. Our team is composed of passionate, skilled professionals who thrive in a fast-paced environment and are committed to staying at the forefront of the digital marketing industry.

FINN Partners is on the lookout for a Marketing Performance and Analytics Analyst with a background measuring and reporting on the effectiveness of marketing campaigns and initiatives, providing actionable insights to optimize marketing performance, and contributing to the overall success of marketing strategies. The ideal candidate will work remotely and bring an understanding of analytics platforms such as Funnel.io, Looker Studio, Power BI, and Tableau. They will possess hands-on experience with diverse advertising networks including LinkedIn, Meta, and various programmatic platforms, and demonstrate fluency in leveraging APIs for data integration, analysis, and performance reporting. This role demands a foundation in data science, including statistical analysis, to derive insights and optimize marketing strategies.

Responsibilities:

• Design and oversee the deployment of marketing performance measurement strategies to deepen insight generation and inform decision-making.
• Apply data science techniques to dissect marketing data and forecast trends.
• Master analytics and visualization tools (Funnel.io, Looker Studio, Power BI, Tableau) for data aggregation, analysis, and visualization, driving actionable insights for campaign enhancements.
• Design and execute A/B tests and multivariate analyses to refine campaign outcomes.
• Monitor ongoing marketing campaigns and initiatives to ensure they meet performance goals.
• Identify trends, patterns, and anomalies in marketing data to anticipate and address potential issues.
• Work collaboratively with cross-functional teams to weave analytics insights into broader marketing strategies, bolstering customer segmentation, targeting, and personalization efforts.
• Keep abreast of and implement cutting-edge data science and marketing analytics technologies and methods to elevate marketing performance.

Qualifications:

• A Bachelor’s or Master’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related discipline.
• 3-5 years of experience in a marketing analytics role, with a proven track record of analyzing marketing data and providing actionable insights.
• Proficiency in analytics and visualization platforms (Funnel.io, Looker Studio, Power BI, Tableau).
• Deep familiarity with advertising networks (LinkedIn, Meta, programmatic networks) and their APIs.
• Comprehensive knowledge of web analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager), including campaign setup, troubleshooting, and reporting. 
• Experience in statistical methods and analysis techniques, machine learning, and predictive modeling.
• Experience with A/B and …