Marketing Operations Specialist - USA

Caylent is a cloud native services company that helps organizations bring the best out of their people and technology using Amazon Web Services (AWS). We provide a full-range of AWS services including: workload migrations & modernization, cloud native application development, DevOps, data engineering, security & compliance and everything in between. At Caylent, our people always come first. 

We are a fully remote global company with employees in Canada, the United States and Latin America. We celebrate the culture of each of our team members and foster a community of technological curiosity. Come talk to us to learn more about what it means to be a Caylien!

The Mission

We are seeking a detail-oriented and proactive Marketing Operations Specialist to join our team. This role will support Caylent’s overall go-to-market initiatives through collaboration with stakeholders from both sales and marketing to align strategy and support unified processes. This role will play a key role in optimizing systems to support GTM initiatives and providing data-driven insights to inform marketing strategies.

Your Assignment

This role will support the success of our marketing campaigns and go-to-market (GTM) initiatives by effectively managing our marketing technology stack, ensuring data stewardship across platforms, and providing actionable insights through comprehensive analysis and reporting.

Role success will be measured against achieving incremental quarterly goals on adding impact and velocity to Caylent’s Go-To-Market plan.

Marketing Technology Administration:

• Own and administer HubSpot platform, ensuring smooth operation and optimal utilization against GTM initiatives.
• Oversee the organization and management of marketing assets within HubSpot, including, landing pages, forms, and email campaigns.
• Collaborate with the marketing team to develop and implement automated workflows and nurture sequences in HubSpot to streamline lead management and engagement …