Marketing Operations Specialist

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Marketing Operations Specialist

We are looking for a Marketing Operations Specialist to support a thriving Marketing department in scaling programs to achieve velocity goals. The ideal candidate is analytical with a strong attention to detail and passionate about continuously improving our marketing operations. In this role you will report to the Senior Manager of Revenue Operations as we believe in the power of a centralized operations team across Sales, Marketing and Customer Experience. You will partner closely with the Marketing Operations Manager, Marketing Leadership, Sales Leadership, Revenue Enablement, Salesforce Admins, and other stakeholders.

What You'll Do Here

• Support Boulevard’s marketing tech stack (Marketo, Salesforce, Chili Piper, Intercom, PartnerStack, Unbounce) with administration, day-to-day operations, optimizations, and automations
• Support our growing marketing programs with tasks including, but not limited to: building email and SMS nurture programs, importing and routing lead lists, website form testing and troubleshooting, data list pulls, data hygiene, and data enrichment
• Leverage AI to create landing pages, clean up lead lists, and streamline repetitive tasks
• Maintain and monitor performance-based KPIs and dashboards in Salesforce that measure the health of our lead funnel
• Support ad hoc …