Marketing Operations Coordinator

As Marketing Operations Coordinator, you will utilize your professional data analytics and process management experience to drive marketing team improvements, align marketing initiatives with business objectives, and contribute to the overall success of the organization. Work tasks are diverse and performed within the scope of company policies and procedures.  Independent judgment in day-to-day work activities and decisions, results are reviewed by the Content Manager.  The ideal candidate is a proactive team player with a strong focus on processes and data reporting, strategic problem-solving skills, and excellent organizational and communication abilities.
 

What you’ll do:

• Support the marketing team by optimizing the efficiency and effectiveness of marketing processes, technology, and metrics

• Track, analyze, and report on marketing campaign performance to inform strategic decisions

• Gather and distribute information from various teams for smooth cross-functional operations  

• Assist with the management and implementing improvements in marketing technology platforms

• Develop and optimize lead scoring and nurturing processes

• Research and apply best practices in marketing operations

• Collect data, analyze, and streamline processes for paid advertising, Google Analytics, SEO, blogging, Salesforce CRM, sales funnel, and other marketing department goals

• Demonstrate the value of marketing efforts with regular reporting

Who you are:

• 2 – 4 Years of experience with marketing, analytics, and automation technologies.

• A strong background in data analytics, data management, and reporting

• Strong attention to detail, accuracy, and consistency

• Strong writing skills, with an ability to clearly and concisely explain technical and non-technical concepts through written documents and visual presentations

• Skilled at conducting marketing research and the ability to present and explain data

• Skilled in critical thinking, analysis, and problem-solving

• Highly developed organizational and project management skills to manage simultaneous tasks and multiple deadlines

• Skilled at developing effective working relationships at all levels in the organization

• Skilled at collaborating with diverse groups and team-building

• Advanced knowledge of SEO, Email Marketing, Marketing Research

• Advanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and other programs)

• Ability to operate office equipment, including but not limited to computer, fax, copier, and telephone system

Nice-to-have experience:

• Bachelor’s degree in Marketing, Business Administration or a directly related field from an accredited college/university preferred

• Experience with Google Ads Manager, Google Analytics, and Semrush

• Google Data Analytics Certification

• Experience with Salesforce and Marketing Cloud Account Engagement (Pardot)

• Experience in Microsoft SharePoint and the ability to design, organize, and manage the Marketing site

• HTML experience preferred, but not required

Compensation and Benefits:

• We value our diverse, equitable, and inclusive workforce

• We encourage professional and personal growth, including tuition reimbursement and opportunities for internal promotion

• CyraCom provides a generous menu of benefits from which you can pick and choose what is best for you and your family, including Medical, Rx, Dental, Vision, Life, AD&D, Disability, 401(k), Paid Time Off, Employee Assistance, Employee Referral Program, Tuition Reimbursement, and professional development. This role typically starts at an annual salary of $64,000.00 - $68,000.00

As a CyraCom Employee, you will be:

• Customer Service Focused – you know that timely, accurate responses and relentless follow-through to those in need are critical to providing excellent customer service.

• Positive – your glass is half full, and you impart this attitude with those you interface with to build positive rapport.

• Patient – You understand everyone is not as technically savvy as you are, so you exercise significant patience and diligence.

• An Active Listener – you know that listening is the first key in finding the cause of a problem and using it to your advantage when asking questions to determine the root cause.

• A Team Player – you understand the basics of being a great teammate, including being collaborative, having an open mind, and doing your part.

• Self-Managed – you know how to manage your time and workload to be as effective and efficient as possible in a fast-paced, ever-changing environment. You understand time management, communication and attendance are critical in this position.

Physical Demands:

• Requires sitting or standing for extended periods

• Extensive use of a computer and repetitive hand movements in the performance of duties

• Occasional lifting and carrying of material weighing up to 20lbs may be required

Duties not listed in this position description may be required of the employee at the discretion of management. The incumbent may delegate all or any of their duties to qualified personnel; however, such delegation does not relieve them of overall responsibility and accountability for the successful conduct of those duties. CyraCom is a Federal Contractor and complies with all Executive Orders regarding health and safety requirements. CyraCom International, Inc.’s success is driven by the advantage created by the collective efforts of its employees, and is dependent upon a diverse, inclusive environment that embraces change, new ideas, respect for the individual and fosters an equal opportunity for success. We have zero tolerance for discrimination, intimidation or harassment of any kind. CyraCom International, Inc. is an equal opportunity employer. CyraCom International, Inc. maintains a drug-free workplace.