Marketing Manager

Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Remote, UK

Reporting To: Heidi Marshall

Compensation: £50,000 / year

Description

Marketing Manager

At Aptem we’re passionate about creating solutions that enable our customers to deliver world-class training offerings that support their learners in developing in their chosen careers. Demand for our end-to-end SaaS solutions are ever-increasing and we are continuing to expand rapidly as a business. If you’re interested in joining a talented, committed and driven team that is leading the charge in this fast-growing space, then you should apply!

We are looking for an experienced, creative marketing manager to join us. The successful candidate will help us to deliver the Aptem marketing plan, including product launches, large-scale industry events, lead generation strategy and retention strategy. 

We are a small team who all have a hands-on, collaborative approach and act as the internal customer. We work together and closely with the Business Development team, to produce communications that address market need, run relevant events, maintain a wide range of communication channels and increase our brand exposure externally. 
This is an exciting opportunity to play a critical role supporting the growth of our business. This role will be remote-first, working from home, with occasional visits to our London office in Camden for team meetings, and across the UK managing events.  

Culture is really important at Aptem and we hold regular company social events from summer BBQs, to activities such as Shuffleboard and bowling. We have a range of initiatives to ensure you make great connections, including virtual coffees, meet your Aptem neighbours and buddying.

Main responsibilities

You will be proactively contributing to and implementing the Aptem marketing strategy. This will include setting up and managing:

• Product and feature launches.
• Webinar events using Go To Webinar.
• Regular LinkedIn organic and sponsored posts, producing a variety of content – e.g. video, gifs, short and long form articles.
• E-campaigns using Pardot, with a focus on data maintenance and reporting – with the support of our Data Analyst.
• Membership events including webinars, commissioning research, sponsorship opportunities etc. and industry events. You will also produce supporting communications to ensure high attendance and follow up as appropriate.
• Our content marketing strategy, producing regular editorial pieces to be distributed across numerous channels including our WordPress website. This will also involve producing infographics / videos using Canva or Camtasia, putting in …