Marketing Manager

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Summary

The role of the Marketing Manager is focused on sales enablement and customer marketing to drive field force efficiency.  This role contributes to the development and execution of tools and resources to drive healthcare provider behavior change through insight-driven messaging.

Job Responsibilities 

• Develop and execute tools and resources to enable field-based selling, included but not limited to, provider collateral, emails, one-pagers, objection handling, onboarding tools, etc.
• Partner with the enterprise sales team to deliver account-based marketing support including the development of content and materials to sell enterprise-wide.
• Partner with Commercial Operations and Sales Leadership to understand clinician and account performance patterns, to inform and adjust marketing initiatives.
• Partner with Market Access to understand regional payer coverage, existing and new, to pull-through to support messaging and materials development.
• Partner closely with sales and sales training to understand market landscape and product/policy roadmap to define training prioritization and materials required to achieve business objectives.
• Collaborates closely with Med Affairs to define data and scientific needs and pulling through new data to the field via white-papers, sales collateral and/or KOL engagement activities.
• Collaborate with commercialization team to provide field-based insights to inform product roadmap and to develop marketing plans to activate sales channel for new product and policy launches.
• Orchestrate necessary approvals from business, legal, and clinical teams for all marketing materials.
• Coordinate tactical deliverables for sales enablement materials through collaboration with creative services team.
• Act with confidence and influence to bring together cross-functional stakeholders including sales, market access, medical, product, etc. to execute in support of shared objectives.
• Monitor and apply understanding of the overall and genetics landscape including key competitors; identify areas for opportunities/threats, translate insights and look for ways to continuously strengthen GeneDx marketing plan.
• Note: the duties and responsibilities described are not a comprehensive list and additional responsibilities may be assigned. It is also possible that the scope of the job may change based on business needs.

Education, Experience, and Skills

• 5+ years marketing experience
• Prior experience in a marketing role in a high performance organization with demonstrated success working with cross functional partners to reach business goals.
• Strong analytical and project management skills, courageous communicator, and hardworking.
• Demonstrate a growing ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects.
• Ability to distill complex clinical information and translate to healthcare provider audiences.
• Passionate about challenges, problem solving and learning new things.
• Ability to influence and build relationships across different functions.
• Demonstrates a sense of urgency, optimism and a “can do” attitude.
• Detail oriented, analytical and data driven.
• Outstanding written and verbal skills.

Physical Demands

•  Ability to stand and sit for extended periods.

Work Environment 

• The role may require occasional travel about 10%.
• Standard work hours are Monday through Friday, 9 AM to 5 PM EST. 

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Science - Minded, Patient - Focused. 

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most. 

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:  

• Be bold in our vision & brave in our execution. 
• Communicate directly, with empathy. 
• Do what we say we're going to do.  
• Be adaptable to change.  
• Operate with a bias for action.    

Benefits include:

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.