Marketing Manager

At Flatiron School, we are on a mission to transform lives through education, guiding career changers as they embark on an exciting journey toward dynamic careers in the tech industry. Our diverse student body is united in their aspiration to excel in cutting-edge fields such as Software Engineering, Data Science, Product Design, and Cybersecurity. We are seeking a dynamic and results-driven Marketing Manager to join our team. This role is perfect for a marketing generalist who excels in implementing and managing multi-channel marketing strategies, including website management, social media, paid advertising, and email marketing for university partnerships. The ideal candidate will have a blend of creative and analytical skills, with a proven track record in developing and executing successful marketing campaigns.

Key Responsibilities:

• Work closely and manage account relationships with university partners to understand specific needs and tailor marketing strategies accordingly.
• Manage marketing projects for several university partnerships simultaneously.
• Design and execute marketing campaigns to acquire new leads and nurture prospects through to becoming students for university partners. 
• Ensure website content is up-to-date, engaging, and aligns with brand standards.
• Collaborate closely with the Enterprise sales, Admissions, and Community teams, as well as functional specialists on the Marketing team.
• Utilize SEO best practices to increase organic traffic and improve search rankings.
• Develop and implement social media strategies to enhance brand presence and engagement.
• Create and curate content for various social media platforms (e.g., Discord, Twitter, LinkedIn, Instagram, Facebook, YouTube).
• Work with performance marketing manager to plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, Youtube, and other relevant channels.
• Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
• Analyze funnel performance and implement improvements based on data insights.
• Ensure all content is consistent with brand voice, style, and messaging.
• Track, analyze, and report on the effectiveness of marketing efforts using tools such as Google Analytics, social media insights, and email marketing software.
• Provide regular funnel performance reports to senior management, highlighting key metrics and actionable insights.

Qualifications:

• Bachelor’s degree in Marketing or a related field or equivalent experience. 
• 3-5 years of experience in a marketing role, preferably in higher education or a related industry.
• Proven experience in project management, website management, social media, paid advertising, and email marketing.
• Strong …