Marketing Manager, Math

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

The Product Marketing Manager, Core Math, plays a pivotal role on a fast-moving, cross-functional team, leading various product marketing initiatives to support our K–12 core math program, Amplify Desmos Math. This individual is data-driven, collaborative, and an excellent communicator (both verbal and written). The Product Marketing Manager views themselves as integral to the success of the product, sales, and marketing teams, and is energized byAmplify’s mission to positively impact the lives of millions of students.

The ideal candidate thrives in a fast-paced environment and is skilled at prioritizing competing demands. They can seamlessly shift between strategic thinking and hands-on execution, managing product marketing for Amplify Desmos Math from start to finish.. The Product Marketing Manager will work closely with product, marketing, and sales teams and report to the Director, Core Math Product Marketing.

Essential Responsibilities:

Product Marketing and GTM Strategy: 

• Execute go-to-market (GTM) planning and execution for new product launches and feature updates.

• Collaborate with Product, Sales, and Marketing teams to ensure successful product adoption.

• Identify strategic opportunities for the core math program, aligning tactics and strategies to achieve enterprise-level business goals.

Product Positioning and Messaging:

• Develop messaging, positioning, tools, and materials that highlight the value of our product in a competitive market.

• Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials.

Sales and Marketing Enablement:

• Create high-quality marketing materials, including case studies, white papers, webinars, and sales enablement tools.

• Partner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLs. 

• Support messaging on Amplify.com for the program by collaborating with the web team to optimize key pages for SEO and conversion. 

• Work closely with Sales to develop training, resources, and tools that support effective sales campaigns, adoptions, and implementations.

Market and Customer Research:

• Participate in market research …