Marketing Manager - Marine Division

Marketing Manager - Marine Division 

Storable’s marine business unit delivers a suite of tech solutions created to maximize business growth and manage day-to-day tasks for the marine industry. Our solutions cover all facets of marina management, from slip inventory and customer management to service and fueling management to boat clubs and rental reservations. 

Position Overview:

As the Marketing Manager, you will play a pivotal role in shaping the growth trajectory of Storable’s marine business unit. You will be responsible for developing and executing comprehensive marketing campaigns tailored to the unique needs and challenges of operators in the marine industry, working in close collaboration with the sales team. This role requires a creative thinker with a data-driven mindset, capable of developing and implementing effective marketing campaigns orchestrated across various channels.

You will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipeline requirements of our marine business unit.

This job is 100% remote.

What you will do:

Marketing Strategy:

• Develop and implement a comprehensive strategy specifically landing new logos, aligning with overall revenue goals and objectives.
• Collaborate with the sales and product marketing teams to understand the distinct characteristics and preferences of this market in order to build campaign plans that meet pipeline and bookings targets.
• You'll help strategize how to scale existing channels and launch new and emerging paid media channels with a programmatic approach.

Campaign Development and Execution:

• Ideate, plan, and execute multi-channel marketing campaigns utilizing events, digital, social, email, and lead gen partners to resonate with marine audiences and drive new business.
• Bring compelling messaging and positioning to life for key personas via tailored campaigns.

Use Hubspot and Monday.com for campaigns and workflows with a tight integration into Salesforce to ensure proper measurement. 

• You'll assist in managing budgets and the cost efficiency of growth marketing spend.

Collaboration and Cross-Functional Partnerships:

• Work closely with cross-functional teams, including sales, corporate marketing, and product marketing, to ensure seamless execution of campaigns.
• Foster strong partnerships with internal stakeholders to align marketing efforts with business goals.

Measurement and Goals:

• Set and track marketing campaign measurement that ties into pipeline and bookings, regularly …