Marketing Manager - Hybrid Remote - Vancouver, British Columbia, Canada

Great Place to Work® Certified

Marketing Manager

Reports to: Senior Marketing Manager, Brand & Retail Experience

Annual Salary: $80,000 to $85,000 based on experience

Location: Vancouver, BC

We are looking for an experienced individual who thrives in a fast-paced environment to join the COBS Bread Marketing Team. This position specializes in omni-channel strategy to deliver Marketing plans on a national and local level. 

What you will be responsible for:

Group Marketing (Campaigns)

• Develop Marketing Calendar to manage a marketing plan (calendar) that maximizes ROI and achieves set KPIs, with direction of Senior Marketing Manager, Brand & Retail Experience 
• Support campaign budget, inclusive of agency rate cards, advertising, and in-bakery POS 
• Lead delivery of campaign briefs externally via agencies, internal teams, and Franchisee’s 
• Develop national campaign strategic execution through an omni-channel marketing experience
• Manage creative review and artwork sign-off of all campaign materials including photoshoot support,  in-bakery POS, and all advertising channels 
• Analyze all Marketing deliverables including campaign sales, Marketing advertising, and budgeting 

Local Marketing

• Develop new bakery opening marketing strategies utilizing geographical considerations and budget 
• Lead marketing strategy across local bakeries and community fundraising efforts 
• Analyze all Marketing deliverables including bakery openings, local marketing, and community effort

Team Leadership

• Support a team of coordinators and specialists  

Requirements

What you bring to the table:

• 5+ years experience as a Marketing Manager / Associate Marketing Manager in leading the omni-channel marketing strategies from concept to execution 
• Strong project management skills in overseeing multiple projects and meeting tight deadlines
• Excellent verbal communication skills with strength in presentations
• Excellent written communication skills with strength in short and long form copywriting
• Bachelor’s Degree with concentration in Marketing, Communications or Advertising is an asset
• Knowledge of …