Marketing Manager, Client Lifecycle - B2B - Remote

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a passionate, creative, and data-driven Client Lifecycle Marketing Manager who will obsess about making every touchpoint with our current clients positive, thoughtful, and impactful. You'll craft and implement comprehensive strategies from the ground up, leveraging your creativity and analytical prowess to drive significant impact on our customer's journey from acquisition through to loyalty. The ideal candidate will be ready to roll up their sleeves to manage all retention and expansion-driving email marketing, engagement strategy, partner surveys and NPS. 

What You Will Do

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Meet and collaborate with the Marketing and Partnerships Management Team to get a clear understanding of our products, target audiences, and value proposition 
• Build your knowledge of Niche’s Salesforce and Marketo instances, as well as the data, reports, and resources that inform the marketing
• Start building relationships and trust with key stakeholders on the B2B Marketing, Sales, and …