Marketing Manager, Business Messaging
Menlo Park, CA | Remote, US
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Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Marketing Manager, Business Messaging Responsibilities
- Develop and execute the outbound marketing strategy to support critical business messaging efforts for small businesses.
- Help set the business marketing strategy and go-to-market activations for Meta business messaging products to small businesses.
- Collaborate with cross-functional partners across product marketing, creative, comms and others to scale work via marketing moments, campaigns and channels to reach relevant audiences and markets.
- Develop marketing materials to educate, inspire and enable customers and the industry on Meta’s business messaging solutions.
- Create campaigns to inspire, educate and generate new business on innovative ways to use Facebook’s business messaging products to achieve their specific business objectives.
- Ensure that internal teams fully understand the value and nuances of Meta’s business messaging tools.
- Telecommuting is permitted from anywhere in the United States.
- Bachelor's in Market Research, Communications, Business Administration, or a related field (foreign equivalent is acceptable) and 24 months of experience in the job offered or in a related occupation.
- Experience must include 24 months involving the following:
- 1. Digital marketing, communication technology, or advertising working with global brands or agencies
- 2. Balancing multiple projects in a highly cross-functional organization
- 3. Adapting marketing materials based on data and insights
- 4. Collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines
- 5. Acquiring new customers or driving key actions through marketing collateral
- 6. Launching or driving adoption of products, and demonstrating knowledge of customer needs, AND
- 7. Digital marketing channels, including Email, Facebook Ads, Display, or Onsite Merchandising.
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Tasks- Collaborate with cross-functional partners
- Communication
- Create marketing materials
Advertising Communication Customer acquisition Data analysis Digital Marketing Go Market Market Research Organization Product Launch Recruiting Research Web
EducationBusiness Business Administration Communications Marketing Physics Related Field
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