Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI - United States

Remote opportunity or Hybrid Remote in Lansing, MI
Must reside within the U.S. 

SUMMARY

The Marketing Insights Analyst plays a crucial role in the success of our integrated marketing efforts by leveraging data and analytics to provide actionable insights to marketing and business development teams. This position is responsible for building go-to-market analysis process and reports, monitoring marketing campaign performance/KPIs and outcomes, and trends related to agency and consumer behaviors, for the purposes of informing strategic decision-making and optimizing our marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
 

1. Market Research
   1. Develop and manage a market research process to inform and support go-to-market strategies, refined business development initiatives, strategic marketing plans, etc. (Updated)
   2. Stay up to date with industry trends, market developments, and competitive landscapes to identify and present opportunities that favorably increase acquisition, engagement, and/or brand equity.
2. Data Analysis and Reporting
   1. Collect, analyze, and interpret data from various sources to assess the effectiveness of marketing campaigns.
   2. Generate regular and ad-hoc reports, dashboards, and presentations to communicate insights and recommendations to stakeholders.
   3. Responsible for aggregating and analyzing the performance of defined marketing tactics and KPIs that are part of strategic plans, campaigns, etc.
   4. Provide insights on emerging industry trends and technologies that can benefit the marketing team.
3. Integrated Marketing
   1. Work with various marketing platforms to deliver integrated digital experiences for prospective, current, and retargeting scenarios as defined by the marketing and business teams.
   2. Test and monitor customer journey effectiveness for driving desired behavior and delivering optimal user experiences.
   3. Develop and implement SEO/SEM strategies.
   4. Develop hypotheses, analyze A/B and multi-variate tests, and design testing strategies to improve distribution channel effectiveness and leverage opportunities for improvement.
4. Customer …