Marketing Executive (US, Remote position)

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

The Role:

You will be responsible for supporting the overall brand marketing strategy across omni channel touch points for North America. Reporting into the Brand Marketing Lead of LB US and working very closely with Brand HQ Team, you will play a key role in shaping Love, Bonito throughout this exhilarating expansion phase in your markets.

You are: 

• A great storyteller with a strong consumer instinct 
• Passionate about sharing our culture of confidence and female empowerment in your community
• An ability to think & work strategically, systematically and creatively
• A self-starter, proactive and hands-on approach. Get it done right, and fast!
• A track record of extreme ownership and delivering tangible results
• Strong project management, multitasking and execution abilities
• Strong communication skills to effectively communicate, build strong relationships and influence both internal and external stakeholders

Main Responsibilities:

Support Marketing Initiatives:

• Contribute to US brand strategy by supporting the localization and implementation of Global campaigns and unique local key brand moments
• Stay current on trends, social issues, and consumer trends and identify creative proactive campaigns and initiatives 
• Quarterly and monthly planning support, making decks for internal stakeholders & external partners etc.
• Maintain our internal Brand Awareness Marketing Dashboard, expense tracker, and other internal reports
  

Ambassador Program:

• Grow and manage the relationships within …