Marketing Executive

*This position is fully remote/home based. Applications will be accepted from candidates based in the UK

About PLOS

PLOS is a nonprofit organization on a mission to drive open science forward with measurable, meaningful change in research publishing, policy, and practice. We believe in a better future where science is open to all, for all.

Role Summary

As  a member of our Strategic Marketing team and closely aligned with the Institutional Sales team, the Marketing Executive uses data, customer insight and pre-developed marketing strategy to deliver a highly effective marketing program based on clearly defined objectives aligned to the growth of our institutional-facing business strategy. 

Responsibilities

Campaign planning and deployment 

• Manage and execute strategic sales and marketing campaigns, aligned with our institutional business priorities. 
• Manage a customer  acquisition and retention program aligned to our institutional business strategy
• Working with Sales and Recruitment support the onboarding and retention of new library partners 
• Support the sales team and external vendors with sales and marketing materials
• Ensure timely communication with our library partners on key organizational developments and offering
• Taking the pre-defined strategy, create a tactical deployment plan, integrated with the systems, processes, and tools of the broader MarComms team, finding effective ways to mechanize and automate communications where relevant.
• Develop effective, targeted, value-based messaging into campaign copy based on a data-driven understanding & assessment of institutional partner needs, making adjustments as necessary based on regional needs.
• Consider opportunities for other campaign assets and communications as part of the strategy such as case studies, white papers and webinars. 
•  Evaluate customer and competitive research, market conditions, sales performance and results; and effect plan changes as needed.
•  Deliver campaigns in a timely manner and adopting a test and learn approach consider campaign ROI and further campaign optimisation opportunities.

Research & Evaluation 

• Measure campaign results through use of reporting tools and metrics and consider opportunities for optimisation and automation as part of campaign development
• Report leads, insights and key learning  to the Sales team and broader MarComms team where appropriate
•  Keep up to date on developments in library communities, identify new venues for marketing and community engagement.

Collaboration & Management 

• Work collaboratively with stakeholders across the organization to understand ongoing  strategic priorities across the business.
• Proactively work with external stakeholders and vendors to ensure timely and up-to-date communication of PLOS products and alignment to the PLOS brand.
• Adopt a horizon scanning approach, communicating future opportunities to key stakeholders with MarComms and the Strategic Partnerships team.

Knowledge and Skills

• Demonstrable experience in academic journals’ marketing including experience or understanding of library marketing and with an understanding of the Open Science movement.

• Experience in executing successful digital marketing strategies with integrated, cross-channel content,  focusing particular attention on scalability and ROI.

Qualifications

• Bachelor’s degree or equivalent experience 

Physical Requirements and Work Environment 

• Prolonged periods stationary at a desk and working on a computer 
• Some national and international travel may/will be required 
• Some flexibility to work across time zones 

The base salary range we’ve established for this position is (UK) £35,000 - £47,000. PLOS also offers a comprehensive benefits package summarized below. 

BENEFITS: 

UK: 

• Private medical insurance 
• Life assurance 
• Income protection  
• Personal accident insurance 
• Pension with up to 10% employer match 
• 25 days holidays, market competitive Maternity and Paternity leave 
• Birthday and three winter holidays days off 
• 2 days paid time off for volunteering per year 
• Fully remote work environment with stipend on joining for home office

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