Marketing Event Specialist

At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization. With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.

The Marketing Event Specialist is responsible for managing all aspects of tradeshow execution, including planning and coordinating regional tradeshows, and handling collateral and event materials. They are also responsible for budget reconciliation, vendor coordination, marketing strategies to boost attendance, and ensuring effective lead capture and follow-up.

You Will:

• Execute innovative in-person tradeshows that promote the organization, strengthen our brand, generate leads, and foster relationships. 
• Ensure the company’s brand is consistently represented across all event materials, messaging, and interactions.
• Plan, organize, and execute all tradeshow participation and logistics aspects. 
• Place and track orders for all necessary event materials, promotional items, and marketing collateral, including post-show returns.
• Maintain clear and consistent communication with all stakeholders, providing updates and ensuring alignment on event goals and expectations. 
• Coordinate with internal teams (e.g., Sales, Marketing, Product) to align event goals with company objectives.
• Maintain the project management database in Wrike to support the planning, execution, and reporting of tradeshows and project statuses. 
• Manage the budget for shows assigned, ensuring cost-effective use of resources while maximizing ROI.
• Collaborate with the sales team and marketing department to ensure a unified presence at the tradeshow.
• Analyze event performance, including attendance, lead quality, ROI, and staff feedback, using the data to recommend improvements for future events. 
• Reconcile event-related expenses against the budget, ensuring all costs are accurately tracked and reported.
• Review and manage contracts with tradeshow organizers, vendors, and service providers. 
• Proactively identify and mitigate potential risks associated with event planning and execution. 
• Coordinate with vendors to ensure timely delivery and quality of goods and services. 
• As needed, assist with the planning and execution of large trade …