Marketing Creative Strategy – Performance Marketing Lead

Marketing Creative Strategy – Performance Marketing Lead

Description -

*This role is open to fully remote in the US

Job Summary

HP is seeking an experienced, forward-thinking Marketing Creative Strategy Lead to join our fast-paced Worldwide Consumer Services and Solutions Marketing Team. This individual will develop data-led creative strategy, overseeing the creation of campaign content that will inspire customers to enroll in one of HP’s fast-growing services and subscriptions. In this role you will craft creative briefs, partner with Agencies to develop customer focused creative campaigns, skillfully action feedback throughout the creative review and approval process, all whilst engaging and influencing key stakeholders throughout content development.  

A successful candidate for this role will be self-driven, customer focused and capable of juggling multiple high-impact projects under tight deadlines. You will have a solid foundation in performance marketing and the ability to plan and execute agile cross-channel creative campaigns and regular content optimizations that reflect on-going customer learnings.  

 

Key Responsibilities:  

• Creative Execution: Develop briefs and lead creative agencies to develop WW creative campaign strategies and content development, including but not limited to creative construct development, messaging framework, cross-channel creative leveraging channel best practices, program guidelines and oversight of photography and live-action shoots in partnership with our Agencies.   

• Campaign Management: Manage the creation of all campaign materials, ensuring they align with brand guidelines and marketing objectives and strategy. Oversee the campaign budget, ensuring resources are allocated effectively.  

• Drive Go-To-Market Success: Ability to manage complex launch schedules collaborating closely with agency partners and internal stakeholders.  

• Performance Focused Marketing: Lead a test-and-learn approach to campaign assets to improve efficiency and performance throughout the campaign duration. Collaborating closely with the media team and agency partners to report key performance metrics, providing actionable insights to optimize creative to drive continued improvement in performance.  

• Collaboration is Key: Build strong partnerships across product management, product marketing, agency partners and other cross-functional teams to drive seamless execution. 

Qualifications and Requirements 

• Bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a nice to have. 

• 8+ years of proven experience in Marketing Communications and creative campaign development, ideally within technology or consumer software. 

• Demonstrated success in developing and leading integrated marketing campaigns, launches, and creative. 

• Excellent written and verbal communication, including crafting compelling briefs and presentations. 

• Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels. 

• Self-starter mentality, able to manage multiple projects simultaneously in a fast-paced, dynamic environment. 

 

Preferred Qualifications: 

Experience in marketing consumer mobile applications and/or SaaS products. 

Familiarity with the printer, PC, or consumer electronics space. 

Experience in digital performance marketing content creation and management. 

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The base pay range for this role is $130,350 to $200,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only).  Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Not Specified

Relocation -

No

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement

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