Marketing Communications Spec

Position Title: Marketing Communications Spec

Employee Classification: Marketing Communications Spec

College/Division: NMSU Global Campus

Department: 440410-DIGITAL LEARNING

Internal or External Search: External - Open to all applicants

Location: Remote Locations

Offsite Location (if applicable):

Target Hourly/Salary Rate:  $48,332.54 to $60,415.42; Commensurate with Qualifications

Appointment Full-time Equivalency:  1.0

Exempt or Non-Exempt:  Exempt

Summary:  New Mexico State University’s Global Campus seeks two Marketing Communication Specialists who will drive marketing efforts to expand enrollment in micro-learning courses and promote workforce development offerings. The ideal candidate will manage marketing projects from ideation to completion, while providing strategic recommendations and contributing to team sessions.

Classification Summary:
Under limited supervision, creates marketing and communication programs that effectively describe and promote the divisions services and/or products, including graphics, brochures, fact sheets, digital content, or other promotional materials and/or products. Research and develop content for marketing and communication publications. Responsible for improving and maintaining content to raise brand awareness and monitor metrics to increase engagement.

Classification Standard Duties:
Develop and manage marketing and communication projects. Write or edit, direct the design of, publish and distribute marketing and communication materials designed to meet the marketing and communication objectives of the division. Manage all activities to produce these materials including procurement. May assist in designing and implementing digital media plans and strategies and achieving digital marketing goals and objectives. May coordinate and manage the creation of digital content such as website, blogs, press releases and podcasts, infographics, videos etc. May provide website content strategies, analyze site traffic, and offer actionable recommendations for improvements that will help the School optimize the effectiveness of its digital presence. May be required to leverage analytic tools to provide reporting and insights, track and improve metrics, and influences testing for social media, content marketing, search engine optimization, and social advertising campaigns. Maintain familiarity with all division programs and services and update all communication resources accordingly. Serve as editor for all division marketing and communications projects. Responsible for promoting, updating, and responding to all social media. Develop the content of the divisions website. Monitor information to assure the web site is accurate, timely and in compliance with the needs and interests of various audiences seeking information about the organization. Develop advertising messages and promotional campaigns for the division. Develop tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinate and assist with special events and community outreach projects designed to increase awareness and utilization of services. Oversee the maintenance of essential resource and background files to include subject/source files, photo files and related information essential to marketing and communications duties. Cultivate and evaluate sponsorship opportunities for the department. Uphold the NMSU mission and brand and acts as brand ‘goodwill ambassador’ to positively represent and promote NMSU. Performs other miscellaneous duties as assigned.

Required Education, Experience, Certification/License, Equivalency
Bachelor’s degree in a related field.. Five (5) years of experience directly related to the standard duties as outlined. Equivalency: None

Knowledge, Skills and Abilities
Knowledge of theoretical and practical aspects of marketing, advertising and mass communication. Knowledge of research principles, methods, and resources. Knowledge of project management principles, practices, techniques, and tools. Knowledge of communication principles, media, and public relations techniques. Knowledge of media production and publishing principles and processes. Knowledge of journalism principles and processes.

Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community. Records maintenance skills. Skill in organizing resources and establishing priorities. Skills in the use of database management, word processing, spreadsheet, and/or presentation software. Basic technical knowledge of HTML and web publishing.

Ability to balance the create and analytical sides of marketing and the ability to use both data and intuition to inform decisions. Ability to communicate effectively, both orally and in writing. Ability to use independent judgment and to manage and impart confidential information. Ability to evaluate and edit the content, structure, and format of a range of written material. Ability to plan, develop, and coordinate multiple projects and events.

Job Duties and Responsibilities
We are looking for a highly skilled Marketing Communication Specialist to join our dynamic team at NMSU Global Campus in a remote position. Your role will be crucial in driving our marketing efforts to expand the enrollment of our micro-learning courses and promote our workforce development offerings. We need a creative team player who is customer-focused, goal-oriented, and possesses expertise in multimedia and graphic design. To succeed in this role, you must have experience working with multiple clients concurrently, and possess a fresh and innovative perspective. You must be well-versed in digital marketing and have the ability to manage marketing projects from ideation to completion. As a member of our team, you will be an integral part of strategic planning, providing valuable recommendations to overcome marketing challenges, and contributing to group sessions and meetings. Performs other duties as assigned. Join us at NMSU Global Campus and use your skills to make a meaningful impact on our marketing initiatives.

Preferred Qualifications

Special Requirements of the Position

Department Contact:  Alyssa Lockman, alockman@nmsu.edu

Contingent Upon Funding: Not Applicable

Bargaining Unit Eligibility: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).

Standard Work Schedule: Standard (M-F, 8-5)

If Not a Standard Work Schedule: 

Working Conditions and Physical Effort

Environment: Work is normally performed in a typical interior/office work environment.

Physical Effort: No or very limited physical effort required.

Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking.

Risk: No or very limited exposure to physical risk.