Marketing Communications Manager

Woodward’s Diversity, Inclusion and Belonging Commitment

At Woodward, no matter where you are from, your physical appearance, or how you identify, you deserve the opportunity to reach your greatest potential.  We are on a journey to achieve this as an organization and want to work closely with our members to set the right path.

We humbly acknowledge this will be an imperfect journey.  Yet, we are steadfastly committed to embracing the power of diverse people, perspectives and experiences for our current members, attracting the best talent across our communities, and creating an inclusive and rewarding workplaces for all.

Woodward supports our members’ wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position. Salary will be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. 

• Estimated annual base pay:  $101,500(minimum) - $126,900(midpoint) - $152,300(maximum)
• All members included in cash bonus opportunity
• 401(k) match (4.5%)
• Annual Woodward stock contribution (5%)
• Tuition reimbursement and Training/Professional Development opportunities for all members  
• 12 paid holidays, including floating holidays 
• Industry leading medical, dental, and vision Insurance upon date of hire

• Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave 
• Paid parental leave
• Adoption Assistance  
• Employee Assistance Program, including mental health benefits 
• Member Life & AD&D / Long Term Disability / Member Optional Life 
• Member referral bonus 
• Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending 
• Voluntary benefits, including:  
  • Home / Auto Insurance discounts 
  • Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave 

Are you ready to make your mark?  If you’re a Marketing Communications Manager, we have an exciting opportunity for you. This position reports to the Director of Marketing and is responsible for leading a team to develop and execute the annual Marketing Plan.  This plan articulates the go to market strategy, promotional campaigns, marketing channels and budget requirements.  The role is also responsible for development of all marketing collateral as well as management of trade shows and other customer events. 

** This can be a remote role, but you must live in either, CO, CA, IL, MI, OH, FL or WI. Initial training to take place in Colorado and willingness to travel up to 25% (some globally) is required. **

What You Will Be Doing 

• Work with team members to develop and execute the annual Marketing Plan.  Responsible for delivering results that meet or exceed assigned performance metrics that are connected to overall business objectives.
• Lead global marketing communications team to include in house or third-party content developers such as, marketing communication specialists, technical writers, graphic artists, photographers, and video producers.
• Create and maintain all marketing collateral such as brochures, videos, case studies, customer testimonials, white papers, web content, photos, sales presentations, and product specifications.  All external, customer facing content.
• Develop and implement promotional campaigns such as inbound marketing (email), webinars, trade shows, print/web advertising, press releases, LinkedIn social, and Search Engine Marketing.
• Develop, coordinate and implement strategies for trade shows, user group conferences and technical conferences including but not limited to booth design/construction, logistics, press release strategy, technical paper presentation strategy/coordination of committee participation.
• Coordinate internally with appropriate subject matter experts to develop technical papers and presentations in support of targeted trade shows and conferences.
• Develop tools for maintaining the life cycle of marketing collateral to ensure that only active products are being promoted. 
• Partner with Industry Marketing team to create accurate representations (personas) of our target customers within our target markets to ensure messaging addresses their needs/problems. 
• Develop analysis tools to determine how to prioritize marketing spend.  Gather input from Industry Marketing team to help prioritize initiatives. 

 What We Are Looking For 

• US – bachelor’s degree in arts/sciences (BA/BS) Marketing, communications, business, economics or related field required.
• 5 + years Industrial marketing communication activities within a B2B environment promoting technical products required.
• 2+ years of related industry experience preferred.
• Excellent oral and written communication skills including strong interpersonal skills.,
• Demonstrated success in a marketing communications role for a business-to-business technology company.
• Demonstrated experience with marketing automation software to manage email campaigns, social posting
• Experience in working as a graphic artist to create marketing content is desirable.
• Experience in A/B testing for optimizing digital marketing campaigns.
• Experience coordinating trade and industry events desirable.
• SEO experience and demonstrated results with the use of Google Ads and Google Analytics.

Application window is anticipated to close 30 days from original posting date.

This information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is the company’s good faith and reasonable estimate of the compensation range and benefits offered for this position.  The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons. 

This position requires use of information which is subject to the International Traffic in Arms Regulations (ITAR) and/or the Export Administration Regulations (EAR).   All applicants must be U.S. Persons within the meaning of the ITAR and EAR, or eligible to obtain all required authorizations from the U.S. Department of State and/or the U.S. Department of Commerce.   The ITAR defines a U.S. Person as a U.S. citizen or national, lawful permanent resident (i.e., 'Green Card holder'), or a protected person (e.g., asylee, or refugee).

Woodward is an Equal Opportunity Employer 

EO/AA/M/F/Disabled/Protected Veterans 

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