Marketing & Communications Director, Market Development & Growth

Change people’s lives and love what you do! Cochlear is the most recognized brand in hearing health care.

Marketing & Communications Director, Market Development & Growth

Position Spotlight:

• 10+ years of proven experience in a senior marketing role, with a track record of implementing successful growth strategies.
• Experience with marketing clinics or hospitals
• Develop a strategic marketing plan and execute for assigned pilot.
• Engineer a world-class patient experience to deliver optimal hearing outcomes.
• DEADLINE TO APPLY:   December 20, 2024

Change people’s lives and love what you do!  Cochlear is the most recognized brand in hearing health care.

About the role

Cochlear is helping people hear, and be heard, all over the world. Come be a part of our amazing mission! If you are an experienced marketer with a background in implementing successful growth strategies in B2C and B2B environments, this is a fantastic opportunity to join our growing Market Growth & Development team.

Your success in this role is measured by envisioning, building, and executing key growth strategies by combining strategic leadership with hands on execution. This role will be responsible for developing and executing comprehensive marketing strategies to drive market growth, enhance brand awareness and deliver a meaningful, world-class patient experience through a new innovative pilot program. This pilot, the first of many, is aimed at transforming the current business model across the end-to-end candidate/patient journey to serve more patients in a scalable way and expand access to Cochlear implant treatment for qualified patients.

Key Responsibilities

• Develop strategic marketing plan and execution for assigned pilot, including:
  • Defining the value proposition for various stakeholder groups.
  • Creating materials/pitch decks to support adoption of the program.
  • Ensuring clear and concise brand strategy.
  • Conducting market assessment, research, and opportunity analyses.
  • Oversee the planning, implementation, and optimization of integrated marketing campaigns across digital, traditional, and emerging channels.
• Create a seamless, empathetic, highly effective, and efficient healthcare journey for patients, integrating various elements of care with communication and support resources to ensure patients gain confidence and satisfaction with their hearing solution.
• Develop strategies to empower patients through self-service solutions and scalable support programs through Cochlear to minimize both the administrative burden and clinician touchpoints, while still ensuring high-quality care and outcomes.
• Collaborate with key stakeholders (clinic operations, surgeons, franchise owners and others) to define, design and implement tools and frameworks to enable new ways of working to deliver best outcomes.

Key Requirements

To add value to Cochlear in this role you'll be able to meet and demonstrate the following knowledge, skills and abilities in your application and at interview:

• 10+ years of proven experience in a senior marketing role, with a track record of implementing successful growth strategies. Clinical or hospital marketing experience required.
• Strategic thinker with a bias for action and ability to thrive in a fast-paced, entrepreneurial environment. Demonstrated ability to drive results through high-level of self-initiative and ownership.
• Comprehensive understanding of digital marketing, SEO/SEM, content marketing, social media, events and advertising strategies to drive outcomes.
• Excellent verbal and written communication skills, comfortable presenting and facilitating.
• Proven ability to analyze and synthesize multiple data sources, market research, VOC and performance metrics to drive decision-making.

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits.

• Pay Range in the United States: $185,000 - $200,000 per year based upon experience, as well as an annual bonus opportunity of 20% of base salary. Exact compensation may vary based on skills, experience, and location.
• Benefit package includes medical, dental, vision, life and disability insurance as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan and pet insurance.

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind – thinking about their needs.

For this reason, our products, services and support will continue to evolve and improve. We are by our customers’ side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information.  May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external).  Influence, organization/classification of information and planning are also required.

The work environment is an office environment and home office environment. These descriptions are representative of the environment an individual may encounter while performing the essential functions of this job.

Apply now by completing your application form online. Applicants must meet the job specific application criteria to be considered. Visit our careers site at www.cochlear.us/careers to learn more.  

Cochlear Americas is an Equal Opportunity, Affirmative Action Employer and provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state or local law.  In addition, Cochlear will provide reasonable accommodations for qualified individuals with disabilities.  If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.