Marketing Campaigns Lead
Remote
Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.
Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
Our Campaigns team is building a best in class integrated marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will be a data-driven B2B marketer who infuses the voice of the customer into creative marketing campaigns and regular digital webinar programs to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing campaigns and ongoing programs that drive direct-response goals. The Campaigns team is just getting started and we’re excited for you to help shape where we’re going.
You will:
- Build and manage full-funnel marketing campaigns ongoing drumbeat programs across webinars, YouTube, and short-form channels – from end-to-end including ideation, execution, launch, and reporting results that speak to the soul of mental health providers
- Build and manage a calendar of regular marketing programs to attract, engage, and convert target audience
- Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with
- Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels), cross-functionally (in-house experts, corporate communications, sales, analytics), and externally (customer, industry thought leaders)
- Get to know our audience at a deep level – their world, challenges, day-to-day experience – and use that knowledge to help shape our campaigns strategy …
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RestrictionsRemote
Benefits/Perks13 paid holidays 16-week parental leave Carrot Fertility annual reimbursement and membership Diverse Team Employee Assistance Program Equity Compensation Flexible PTO Meaningful experience Meaningful work experience Paid holidays Parental leave Remote work Therapy Reimbursement Training and professional development Vision coverage
Tasks- Analyze campaign performance
- Build relationships with stakeholders
Analytics B2B Marketing Campaign Management Critical thinking Data analysis Data-driven Digital Marketing Healthcare Lead Generation Marketing Planning Process documentation Product Marketing Reporting Sales Social media Spark Stakeholder management Webinars YouTube
Experience4-6 years