Marketing Campaign Operations Lead

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack. You’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system. 

**Please note: We have 2 available headcount for this role, with one focusing on Campaign Operations and the other focusing on Lead Journey. See the descriptions for each role below.

For Campaign Operations, you will:

• Support the marketing team in the technical steps to bring campaigns to life
• Execute the marketing operations roadmap, driving measurable business outcomes
• Support the marketing tech stack (Marketo, Builder.io, Unbounce, Iterable, Tag Manager, etc)
• Manage the technical components of our paid channels (e.g., setting up pixels and monitoring conversion events)
• Create and own internal processes that make our marketing team and campaigns execution more efficient 
• Monitor and report on campaigns performance and impact

For Lead Journey, you will:

• Manage the lead journey, from landing page and lead forms through our marketing and sales tech stack
• Execute the marketing operations roadmap, driving measurable business outcomes
• Optimize workflows for speed to lead
• Manage data enrichment and database hygiene 
• Track and optimize lead flow journey and gaps to maximize revenue pipeline efficiency 
• Conduct lead form optimization experiments to maximize data capture
• Partner with Revenue Operations to ensure data quality and attribute capture  to ensure appropriate routing based on user attributes

You’d be a great fit if:

• Youave 3-5+ years of Marketing Operations experience, encompassing the creation of new marketing campaigns, user journey data pipelines, and maintenance of various marketing technologies
• You are a subject matter expert for operational excellence, have expertise in Marketo, Salesforce, and Iterable
• You are detail-oriented and enjoy managing complex end-to-end processes
• You are extremely comfortable with a broad marketing tech stack
• You enjoy building new, operationally efficient processes from scratch 
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives 
• Bonus points if:
• You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
• You are Marketo Certified

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $140,000
  • Group B: $126,000
  • Group C: $112,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 
• Benefits offered include:
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

#LI-LN1

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.