Marketing Automation Specialist - Salesforce Marketing Cloud, LHH (Global; remote)

Marketing Automation Specialist - Salesforce Marketing Cloud (remote. North America Eastern region or France, UK&I, DE, CH, SP)

We are seeking a Marketing Automation Specialist with expertise in Salesforce Marketing Cloud to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce Marketing Cloud environment. Role reports to the Marketing Automation Manager.

Key Responsibilities:

• Email Campaign Execution: Design and execute email marketing campaigns using Salesforce Marketing Cloud. Ensure all emails are optimized for performance and deliverability. Utilize A/B testing to improve response rates and conversions.
• Landing Page Development: Create and optimize landing pages within Salesforce Marketing Cloud. Develop responsive designs that are tailored to specific audiences and campaign goals.
• Automation and Journey Building: Set up and maintain automated marketing journeys tailored to various audience segments to drive engagement and conversions.
• Campaign Analysis: Monitor and report on the effectiveness of marketing campaigns and automated journeys. Use data to recommend improvements in campaign strategies.
• Database Management: Manage lists, segmentations, and data integrations within Salesforce Marketing Cloud. Ensure data hygiene and compliance with all relevant data protection regulations.
• Collaboration: Work closely with the Marketing Automation Manager and other team members to align campaigns with overall marketing strategies and objectives.
• Request Fulfillment: Handle ad-hoc requests and support other team members in campaign execution and troubleshooting issues within the Salesforce Marketing Cloud platform.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or related field.
• Minimum of 2 years of experience in marketing automation, specifically with Salesforce Marketing Cloud.
• Proficient in Email Studio, Web Studio, Journey Builder, and Automation Studio.
• Strong understanding of HTML, CSS, and JavaScript for responsive email and landing page design.
• Experience with A/B testing and analytics tools.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and interpersonal skills.

Additional Qualifications a plus:

• Salesforce Marketing Cloud certification.
• Experience with SQL and data manipulation.
• Knowledge of additional marketing platforms and integration with Salesforce Marketing Cloud.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and supportive work environment.
• Access to the latest tools and technology.
• Flexible working hours and remote work options.

Reporting Relationships:

• A part of the Digital Marketing team at LHH, reporting to the Marketing Automation Manager

Location:

• We offer a fully remote work environment. We prefer candidates in US (United …