Marketing Automation Specialist

People.ai is an AI-powered foundational data platform that helps customers unlock go-to-market success & growth by providing teams with solutions built specifically for their needs. Providing enhanced pipeline visibility, more actionable insights, and a single source of truth for all sales activities. People.ai’s unique dataset, consisting of trillions of sales activities, millions of deals, 160 million business contacts, and 69 approved patents related to AI-based business insights, sets the company apart. Companies such as Verizon, IBM Red Hat, Snowflake, Zoom, and Palo Alto Networks rely on their enterprise-ready, patented AI technology. 
At People.ai, we believe that people enrich the world around them in countless ways. We believe that the more time they spend applying their creativity, resourcefulness, and critical thinking to activities that matter most in their professional life, the more effective a professional they become. Our team is a diverse, outspoken group of creatives and critical thinkers, hyper-focused on driving change and growth. We embrace different. We applaud non-traditional career paths. We're inspired by people who have made processes their own. 
As the Marketing Automation Specialist at People.ai, your role is to enhance our marketing automation capabilities, drive the effectiveness of our owned channels, and improve lead qualification through the strategic execution of Marketo programs. You will be the cornerstone of our marketing automation and campaign efforts, ensuring the seamless operation and optimization of our digital marketing initiatives.

Responsibilities:

• Own the execution of Marketo programs to improve owned channels, resulting in better-qualified leads.
• Set the stage for best-in-class marketing automation programs, including landing page optimization, form implementation, Email A/B testing, and overall program Q/A.
• Regularly analyze and report on programs and email sends in Marketo, providing insights to program managers and stakeholders.
• Work with program managers to activate programs and email campaigns across Marketo / Webflow including: setup, testing, and execution of marketing emails, landing pages, forms, lead lists, and flows for various demand generation programs.
• Manage a central email tracker and report the schedule of outbound communications globally on a weekly basis.
• Communicate metrics on campaign performance to program managers and stakeholders regularly to assist with optimization.
• Collaborate with the global digital team to implement and optimize form strategy on the website.
• Stay up to date with Marketo best practices and become the “center of excellence” for all digital marketing assets and programs by providing technical and application support to other marketing personnel.
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