Marketing Associate, Social Media

At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of families find a home they love, and we’re just getting started.

Who You Are
We are seeking a skilled Marketing Associate for Social Media who excels at bringing brands to life through innovative and engaging content. A successful candidate will drive an evolved social strategy to mature our brand presence to reach our target audience. You have a keen eye for trends, a passion for pop culture, and a deep understanding of how consumer-facing brands can leverage social media for significant impact. Your creativity is complemented by a robust analytical skill set, enabling you to interpret social media metrics effectively. You are driven by data, capable of discerning what strategies work, which don’t, and how to refine your approach for optimal results. Independent and challenge-oriented, you thrive in dynamic environments and are not afraid to take calculated risks to achieve excellence. 

What You’ll Do

Own our social media presence, from content strategy to day-to-day execution, establishing a robust presence on Instagram, YouTube Shorts, TikTok, and Pinterest. You will:

• Manage our content calendar across multiple channels
• Manage of roster of content creators and influencers
• Lead the content ideation process to maximize channel impact
• Produce video content and write compelling copy
• Lead community engagement efforts
• Stay on top of social media trends and best practices
• Drive key metrics to showcase growth, efficiency, and business impact
• Track, analyze, and report on key metrics to measure the impact of social media efforts.
• Use a test, learn, and optimize model to build our social channels
• Collaborate with and direct a part-time content creator
• Partner with performance marketing team on paid social concepts and creative

Skills and experience you'll need to be successful:

• 2+ years experience at a consumer-facing brand with experience in hands-on organic social media management 
• Proven track record of growing channels and engagement
• A robust portfolio of social campaigns you’ve executed
• Experience in using social tracking + posting tools
• Skilled at using data to drive decision making
• Expert understanding of social …