Marketing and Communications Specialist - Off Campus - Other

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

Penn State Outreach is looking for an experienced email marketing and digital communication strategist with outstanding interpersonal and communication skills to enhance our marketing team. As an Email Marketing Strategist, you will work with a dynamic group of marketing strategists and the nine Penn State Outreach units.

What is Penn State Outreach? We connect Penn State’s programs, research, and services to a vast, diverse community. Our mission is to engage, empower, and inspire global learners through the transformative, boundless power of knowledge. It’s an exciting time for Outreach and we want to find the right person to join our team. 

The ideal candidate will have the ability to craft and disseminate compelling content across various email platforms, managing comprehensive email communication strategies. Proficiency in list management, content strategy development, scheduling, execution, and analytics reporting is highly sought after. Candidates should possess experience with major email marketing platform. Familiarity with CRM systems, especially Salesforce, is preferred. The ability to interpret email marketing reports and analytics for diverse audiences is critical.

Responsibilities include:

• Leading the strategic oversight of Outreach-wide email communications, including list management, content strategy, scheduling, and execution. …