Marketing Analytics Manager

Department:  Marketing

Location:  Remote

We are seeking a Marketing Analytics Manager to support our Marketing, E-Commerce, and Channel Sales teams by delivering actionable insights through data. This role will own KPI reporting, build and maintain dashboards, and collaborate with execution teams to visualize data for faster insights, better decision-making, and optimized marketing and sales performance.

The ideal candidate is both strategic and hands-on, with a passion for data-driven decision-making, strong analytical skills, and the ability to communicate insights clearly. Experience with direct-to-consumer (DTC) e-commerce and SaaS/subscription models is highly preferred.

Why Join Us?

• Join a data-driven GTM team committed to continuous learning and optimization.
• Work on high-impact projects that shape marketing and sales strategy.
• Collaborate in a fast-paced, Agile, and innovative
• Lead and educate teams on best practices in marketing analytics.

Responsibilities:

       Marketing & Sales Performance Reporting

• Own end-to-end KPI reporting across marketing, e-commerce, and channel sales teams.
• Develop, maintain, and scale dashboards and reporting tools to monitor real-time performance.
• Define and track metrics across DTC e-commerce, SaaS/subscriptions, and retail sales channels for a holistic view of growth.
• Ensure reports align with business goals and evolving needs, driving actionable insights.
• Partner with the Digital team to automate and scale reporting processes.
• Support forecasting accuracy by analyzing trends and refining predictive models.

       Data Visualization & Insight Generation

• Translate complex datasets into clear, interactive dashboards for faster insights.
• Define key performance benchmarks with marketing, e-commerce, and sales teams.
• Leverage customer insights and segmentation to improve marketing execution, engagement, and conversions.
• Provide data-driven recommendations to optimize:
  • DTC acquisition and conversion.
  • Subscription KPIs (churn, LTV, CAC-to-LTV, trial conversion).
  • Retail and channel sales performance.

       Data-Driven Decision Making & Testing

• Champion a data-driven GTM culture by educating teams on analytics best practices.
• Partner with demand generation and e-commerce teams to design and measure experiments, A/B tests, and attribution models.
• Develop and refine attribution models while improving forecasting through predictive analytics.
• Optimize digital marketing spend by analyzing customer journeys, campaign performance, and retention drivers.

       Collaboration & Stakeholder Management

• Align marketing, e-commerce, and sales teams on objectives and reporting needs.
• Partner with finance and e-commerce teams to refine DTC forecasting models and revenue projections.
• Work cross-functionally to ensure high data quality, accessibility, and forecasting accuracy.
• Present insights and performance trends to executive leadership.
• Integrate customer segmentation insights into personalization and lifecycle strategies.

Qualifications:

• Proficiency in SQL, BI tools (Tableau, Looker, Omni, Heap), and data visualization best practices.
• Experience analyzing DTC e-commerce (conversion rates, ROAS, CAC, AOV, LTV) and SaaS/subscription metrics (churn, retention, ARPU, CAC-to-LTV, trial conversion).
• Strong understanding of marketing performance metrics, including:
  • Email (open rates, CTR, conversions).
  • Paid media (ROAS, CAC, impression share).
  • Organic growth (SEO, content engagement, social analytics).
• Expertise in attribution modeling, A/B testing, and marketing ROI measurement.
• Strong analytical and problem-solving skills with the ability to synthesize data into insights.
• Excellent communication skills to translate complex data into business recommendations.
• Experience in Agile or matrixed environments.
• Background in e-commerce, SaaS, or multi-channel sales required.

Education/Experience:

• A bachelor’s degree in marketing, Statistics, Business, or a relevant field of study and/or equivalent work experience is required.
• MBA, master’s degree preferred.
• 5+ years in marketing analytics, business intelligence, or a related field.

UA Salary Range/Hourly Rate of Pay:  California Salary Range = $135K - $165K

Base salary/hourly rate of pay will be based on the cost of labor for the city/state in which the new hire resides, at the time of hire.

UA offers competitive benefits:  Profit sharing, Medical/Dental/Vision, 401K Safe Harbor Contribution, Stock Options, Flexible time-off (PTO/Sick Leave/Company Holiday Time-off), etc.

UA Mission:  We exist to thrill and inspire music makers everywhere with timeless sound and impeccable craftsmanship, freeing the songs inside and allowing you to sound like the records you love.

UA Vision:  In the future, music makers around the world will trust Universal Audio as a friend and creative partner, inspiring them to craft amazing records as naturally as playing their first instrument or singing their favorite song. The best home, project, and professional studios will feature most of the UA equipment from floor to ceiling — ranging from audio interfaces and guitar gear to microphones and software — all of it working together to deliver unrivaled sonics and operational symphony. Our customers will eagerly await each new UA product like a hit record or blockbuster movie, trusting that it may spark them to create the best music of their lives. In doing so, UA will become revered worldwide as the way that music is made.

Universal Audio is an equal employment opportunity employer. Our policy is not to discriminate against any applicant or employee based on race, color, religion, national origin, gender, age, sexual orientation, gender identity or expression, marital status, mental or physical disability, genetic information, or any other basis protected by applicable law. UA also prohibits harassment of applicants or employees based on these protected categories.