Marketing Analytics Manager

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a Marketing Analytics Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

You will be responsible for data across the marketing domain which comprises of 1) brand marketing 2) Performance marketing and 3) CRM & Lifecycle. This is player-coach role meaning we are expecting the individual to remain fully hands-on while also coaching a team.

To be right for this role, you should have experience in an analytics role in marketing, deep knowledge of martech and adtech, and excellent commercial acumen.

What you will do:

• Marketing measurement and experimentation:
• Develop, own and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it
• Elevate the experimentation practice across marketing to establish a continuous learning mindset
• Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities
• Collaborate with BI to ensure consistent reporting across marketing channels
  
• Strategy, growth, and optimization
• Help marketing leadership to build and grow the marketing strategy
• Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business
• Drive the optimization of acquisition channels by developing robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM).

• Team leadership:
• You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest impact initiatives
• You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes

Requirements

Qualifications

• Experience in marketing analytics and measurement in a digital or app-based environment
• Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R)
• A deep understanding of the marTech and adTech landscape and knows about the latest trends of the industry
• Strong background experimentation background and comfortable running various marketing experiments across different marketing areas and channels
• Excellent problem-solving and critical-thinking abilities
• Strong communication skill, both written and verbal
• Structured and a track record of managing projects or initiatives

Desirable:

• Has experience working as a marketeer themselves in either performance marketing or CRM
• Experience in managing a team while remaining hands-on in a player-coach role
• Experience with the modern data stack (e.g. Snowflake, DBT etc.)
• Experience with marketplace business models

Benefits

About us:

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product – we iterate, improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit.

Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld:

Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at hr@feeld.co.

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our members and colleagues. Feeld’s way of working is designed to proactively prevent burnout and an “always on” culture. We believe in technology and working environments that enable people to live a meaningful, fulfilled life.

Therefore, we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform, we strive for openness of information within the organization. Internally, we keep decision-making transparent to keep each other accountable and make sure all voices are heard.

That is why we offer:

• A compensation system that is transparent, honest, and equitable.
• At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £60,000 GBP per year.

Estimated compensation for this role:

• The total cash compensation for this role is dependent on Level and Step, as well as geographic location, but we estimate that the competitive market compensation for this role is between £75,000 to £93,500 GBP based on the requirements listed in this job description.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking.
• Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand we're asking you to invest your time and best efforts in our process, and are appreciative of getting the chance to better know who you are as a person and candidate. In return, we’re committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feeld, download our app (available on iOS and Android).