Marketing Analytics Lead Consultant (Remote Home-Based Worker)

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

Marketing Analytics Consultants (MACs) use a mix of business consulting, technical, and solution implementation skills to help Allstate Marketing maximize (and accelerate) the business value of data & analytics. MAC work alongside data, analytics, business, and technology stakeholders as integrators and translators to effectively, efficiently, and consistently implement work across Marketing.

The MAC Lead Consultant position is a lead consultant/manager position responsible for coordinating, leading, and managing the development analytical solutions to help make and lead business decisions. The MAC Lead is responsible for leading the efforts of a team that provides high complexity analytical and data driven solutions to key business stakeholders. This role is accountable for initiating/maintaining the relationships with key business stakeholders and identifying opportunities for increased collaboration between business partners to solve business problems and demonstrate value. Additionally, the MAC Lead will be exposed to the ins and outs of developing data strategies for predictive analytic applications, fundamental skills of big data, data science and statistical learning methods, and agile delivery methodologies.

Key Responsibilities:

• Works with business partners to contribute to strategic vision and identify business problems to turn them into valuable and actionable projects.
• Drives activities to develop strategies and identify high priority initiatives to deliver and execute on the operating plan.
• Provides in-depth knowledge as to where data and analytics could be leveraged in order to make key business decisions
• Documents all communications, processes, data and considerations involved in the project. Has a solid understating of how the business works, what their operational processes look like, and where data and analytics could be leveraged in order to make more effective data-driven decisions.
• Leads high complexity high impact projects/products from ideation to delivery in an Agile framework, with an emphasis on measurable, value add deliverables.
• Leads clear project/product communications throughout the project/product process to all stakeholders involved regarding scope, timeline, issues, and any revisions to them.
• With a deep knowledge of data visualization, develops solutions using tools such as Power BI in order to effectively communicate and …