Marketing Analyst

About AgelessRx

AgelessRx is a first-of-its-kind, longevity-focused telehealth platform with an e-commerce component. Our mission is to collectively give people millions of extra healthy years, so everyone can enjoy more of what they love in a world where people are empowered to live as long as they want. We believe aging should no longer be treated as a dreadful inevitability, but instead, as a puzzle that can be solved, a fight that can be fought – just as a disease with a cure. Through our free-to-use platform, we offer trusted, data-driven longevity solutions and scientifically backed prescription therapies to help safely lower the risk of age-related diseases. 

About the role
AgelessRx's Marketing Analyst will play a pivotal role in transforming our marketing measurement strategy by establishing a robust attribution framework across our entire marketing suite. The Marketing Analyst will ensure proper campaign set-up, leveraging server-side tracking, and implementing best practices to generate reliable and actionable data insights. Additionally, the Marketing Analyst will collaborate cross-functionally to translate data insights into strategic business decisions, empowering the company to optimize campaigns, retain users, and maximize ROAS. 

The ideal candidate will have a strong analytical mindset, proficiency in data analysis tools, a proven track record of translating complex data into clear and actionable recommendations, and a strong understanding of market trends and consumer behavior. 

What you'll do

• Design and implement a comprehensive measurement roadmap, incorporating all marketing channels (e.g. Facebook Ads, Google Ads, display, social, email etc.)  
• Work closely with marketing and engineering teams to integrate marketing data with internal systems for a holistic analysis of the customer journey and cleanse and transform marketing data for accurate reporting and analysis  
• Ensure UTM parameters are utilized consistently and effectively for campaign measurement 
• Partner with the Marketing team to define campaign goals, KPIs, and target audiences  
• Organize and manage marketing campaigns across various platforms, analyze campaign performance, identify areas for improvement, and formulate actionable recommendations to improve campaign performance 
• Maintain marketing dashboards and reports to provide stakeholders with real-time insights into short-term and long-term marketing impact, including the ability to demonstrate the correlation between upper funnel and lower funnel outcomes   
• Provide support for budget planning and allocation based on market analysis and campaign performance and assist with ad hoc analytical requests and special projects as necessary 
• Maintain a current understanding of industry trends, emerging technologies, and best practices in marketing analytics 
• Identify incremental revenue opportunities from product sales analysis 

Qualifications

• Bachelor’s degree in relevant field (e.g. Statistics, Business, Economics, Math) 
• 5+ years of experience in marketing analytics or a related field 
• Proven track record of 3+ years designing and implementing attribution strategies and models 
• Proficiency in full funnel measurement methods; econometric modeling a plus 
• Deep understanding of digital marketing channels and campaign measurement best practices 
• Strong analytical skills with experience in data cleaning, transformation, and analysis 
• Proficiency in SQL and data visualization tools (Tableau, Looker, etc.) 
• Experience with server-side tracking solutions (e.g., Google Tag Manager, Stape) 
• Experience with marketing data platforms (e.g., Google Marketing Platform, DMPs) 
• Exceptional knowledge of Google Analytics 4 (GA4) setup and analytical reporting 
• Experience managing and optimizing paid advertising campaigns (PPC) 
• Excellent communication and collaboration skills