Marketing Analyst
Remote, North America
GitLab is an open core software company that develops the most comprehensiveĀ AI-powered DevSecOps Platform, used by more than 100,000 organizations. OurĀ missionĀ is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running ourĀ operationsĀ on our product and staying aligned with ourĀ values. Learn more aboutĀ Life at GitLab.
An overview of this role
The Marketing Analytics team at GitLab is looking for a Marketing Analyst that will focus on two key areas of marketing reporting: web and demand generation analytics. The team is responsible for enabling the Marketing org with data and insights to drive marketing strategy, planning, and tactics that generate incremental improvements in our results, and empower us to cohesively communicate Marketing impact.
What Youāll DoĀ
- Develop and maintain Marketing reporting in Tableau with consistent metrics definitions and excellent user experience (UI/UX).
- Ability to conduct sophisticated data analysis and translate data into easily digestible messages, communications, and presentations.
- Assist with Annual Planning and ad-hoc data analysis based on business questions by Marketing Leadership. For example, identifying high performing content, suggesting website optimizations and analyzing marketing demand generation funnel..
- Present results to the executive leadership team.
- Continuously develop the Marketing Analytics Handbook pages to ensure they represent the current state of our strategy, processes, and operations.
What Youāll Bring
- BA/BS degree in a quantitative field
- Excellent analytical skills, creativity in problem solving, and a keen business sense
- Strong SQL, Tableau and Snowflake skills
- Deep understanding of Google Analytics, Tag Manager and web analytics data
- Experience with Salesforce and Marketo data and reporting
- Ability to thrive in a fully remote organization
- Share our values, and work in accordance with those values
- Familiarity with GitLab or similar tool
- Ability to break-down objectives into two-week delivery milestones and familiarity with - Agile methodologies
How GitLab will support you
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Fully remote Location-based eligibility requirements
Benefits/PerksAsynchronous work environment Employee Stock Employee stock purchase plan Equity Equity Compensation Equity Compensation & Employee Stock Purchase Plan Flexible paid time off Flexible PTO Fully remote Growth and development budget Growth budget Health support Home office support Incentive pay Paid Time Off Parental leave Remote-first company Remote work
Tasks- Conduct data analysis
- Data Analysis
- Hiring
Agile Agile methodologies AI Analytical Analytics Asynchronous Work Data analysis Demand Generation DevSecOps GitLab Google Analytics Leadership Marketing Marketing Analytics Marketo Organization Recruiting Sales Salesforce Snowflake SQL Tableau Talent Acquisition User Experience Web Analytics
Experience3 years
Education