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Mandarin Blueprint - Digital Marketing Manager

United States - Remote

Hey there!

Here’s a quick video introduction to the role from us.

This is the team at Mandarin Blueprint. Before diving into the specifics of our job opportunity, let’s give you a bit of background about who we are and what we stand for.

At Mandarin Blueprint, we believe learning Chinese shouldn't be confusing. As Chinese learners ourselves, we know first-hand how overwhelming this language can be. Questions like “How do I master pronunciation?” “Should I learn characters? If so, how?” “How do I learn Chinese grammar?” “How do I improve my listening?” and “How can I have a smooth conversation in Mandarin?” can make you feel lost in the jungle without a map or compass.

But it doesn’t have to be that way.

With our clear, step-by-step “do this then that” blueprint, the entire process becomes a game. The reward for winning? Genuine connections with Chinese people and the enjoyable consumption of a fascinating language.

When you play your way to fluency with The Blueprint, you’ll acquire the impressive skills of reading, writing, and speaking Chinese. Our approach provides clear guidance, making the learning process engaging and effective.

Ready to make an impact in the world of language learning? Join us at Mandarin Blueprint, where you can work alongside passionate professionals, contribute to meaningful projects, and take your career to new heights.

As the Digital Marketing Manager, your main focus will be converting inbound traffic into leads and turning those leads into happy customers. While we already have a lead generation and digital sales system in place, you will be responsible for increasing the lead and sales conversion rates.

Your role is vital in monetising our traffic, optimising our funnels, and ensuring the effectiveness of our email campaigns. You'll analyse current traffic patterns, identify growth opportunities, and create comprehensive marketing plans using the latest digital marketing techniques. You will frequently collaborate with the IT specialist to set up CRO tests, and work with the CRM assistant and email copywriter. You will also have the discretion to hire additional team members within the departmental budget.

Key responsibilities:

🎯 Analysing website traffic and behaviour to plan conversion optimisation tests.

💰 Hosting a weekly "Level-10" Meeting in the EOS format to identify, discuss, and solve issues.

🌟 Working with the IT specialist to ensure our KPI reporting meets our needs.

📊 Overseeing the implementation and analysis of twice-monthly email promotions.

📝 Reporting campaign results to management and addressing any questions or concerns.

📱 Identifying and recommending improvements to existing programs and new marketing strategies.

📢 Staying up-to-date with online marketing trends and web analytics.

📈 Writing website copy, particularly sales page copy, or delegating the task while ensuring high standards.

📊 Working closely with developers to conduct CRO testing.

👥 Performing other duties related to digital marketing as assigned.


Working hours: This is a full-time role. We have a global remote-first workforce, so time zone is flexible (preferably not Australia).

Requirements

To excel in this role, you need to have: 

✅ Proven funnels generating over a million dollars in revenue.

✅ A passion for marketing strategy.

✅ Strong skills in copywriting, testing, and collaborating with developers for testing.

We are looking for someone who aligns with our company values:

✅ Heartfelt dedication.

✅ A help-first mentality.

✅ Humble confidence.

✅ Reliability and integrity.

Brownie points:

✅ Experience in managing a team.

✅ Familiarity with the EOS system.

✅ Experience with Video Sales Letters (VSL) and understanding the fundamentals of engaging videos.

Benefits

What’s in it for you?

  • 💰 Competitive Salary: Earn a monthly salary of $6,000.*
  • 🌍 Global Work Flexibility: Work remotely from anywhere in the world.
  • 💼 Quarterly Bonus: Receive 2 units of quarterly bonus (3% of adjusted gross revenue pooled, with entry-level positions getting 1 unit, middle managers 2 units(that's you), and the leadership team 3 units).
  • 🏖️ Paid Time Off & Sick Leave: Enjoy generous paid time off and sick leave.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team are working with Mandarin Blueprint to help them find their new team member. 

The hiring process for this position will include the following steps:

  1. Completing the application form on JobRack.
  2. Recording a short video introduction of yourself.
  3. If shortlisted, completing test tasks.
  4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the Mandarin Blueprint’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of Mandarin Blueprint, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. If you have any questions, please contact JobRack at: esther@jobrack.eu

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

To make sure you receive updates on your application please add esther@jobrack.eu to your email address book.  
Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq

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Job Profile

Regions

North America

Countries

United States

Benefits/Perks

Competitive salary Flexibility Global Work Flexibility Paid Time Off

Skills

Conversion Optimization Copywriting Digital Marketing Email Marketing Excel Leadership Lead Generation Marketing Web Analytics

Tasks
  • Analyzing website traffic
  • Conducting CRO testing
  • Hosting meetings
  • Identifying marketing improvements
  • Overseeing email promotions
  • Performing digital marketing duties
  • Reporting campaign results
  • Staying updated on trends
  • Writing website copy
Education

Marketing

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9