Mandarin Blueprint - Digital Marketing Manager

Hey there!

Here’s a quick video introduction to the role from us.

This is the team at Mandarin Blueprint. Before diving into the specifics of our job opportunity, let’s give you a bit of background about who we are and what we stand for.

At Mandarin Blueprint, we believe learning Chinese shouldn't be confusing. As Chinese learners ourselves, we know first-hand how overwhelming this language can be. Questions like “How do I master pronunciation?” “Should I learn characters? If so, how?” “How do I learn Chinese grammar?” “How do I improve my listening?” and “How can I have a smooth conversation in Mandarin?” can make you feel lost in the jungle without a map or compass.

But it doesn’t have to be that way.

With our clear, step-by-step “do this then that” blueprint, the entire process becomes a game. The reward for winning? Genuine connections with Chinese people and the enjoyable consumption of a fascinating language.

When you play your way to fluency with The Blueprint, you’ll acquire the impressive skills of reading, writing, and speaking Chinese. Our approach provides clear guidance, making the learning process engaging and effective.

Ready to make an impact in the world of language learning? Join us at Mandarin Blueprint, where you can work alongside passionate professionals, contribute to meaningful projects, and take your career to new heights.

As the Digital Marketing Manager, your main focus will be converting inbound traffic into leads and turning those leads into happy customers. While we already have a lead generation and digital sales system in place, you will be responsible for increasing the lead and sales conversion rates.

Your role is vital in monetising our traffic, optimising our funnels, and ensuring the effectiveness of our email campaigns. You'll analyse current traffic patterns, identify growth opportunities, and create comprehensive marketing plans using the latest digital marketing techniques. You will frequently collaborate with the IT specialist to set up CRO tests, and work with the CRM assistant and email copywriter. You will also have the discretion to hire additional team members within the departmental budget.

Key responsibilities:

🎯 Analysing website traffic and behaviour to plan conversion optimisation tests.

💰 Hosting a weekly "Level-10" Meeting in the EOS format to identify, discuss, and solve issues.

🌟 Working with the IT specialist to ensure our KPI reporting meets our needs.

📊 Overseeing the implementation and analysis of twice-monthly email promotions. …