Manager, Web Marketing

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

Amplify.com is both a key cross-functional resource and an essential channel for demand generation. Reporting to the Director of Web Marketing, the Web Manager will have two main objectives: to serve the internal clients who rely on Amplify.com and to enhance the website's ability to generate high quality leads for the sales team. This role is ideal for an experienced marketer who can effectively manage a high-stakes resource with multiple stakeholders and understands how to grow a channel through A/B testing and SEO.

As a Web Manager serving internal clients, you will gain an in-depth understanding of stakeholder needs. You will identify the pages they require and the reasons behind those needs. From there, you’ll drive improvements to our templates and processes, making it easier for internal teams to deliver content to their audiences. 

As a channel manager, you will dive deep into understanding our web visitors. You will champion SEO-driven content across teams, study user data, identify friction points that prevent visitors from converting into qualified leads, and propose strategies to improve the overall user experience.

Essential Responsibilities:

• Ensure Amplify.com reflects the high standards of our products and services.  

• Manage the execution of web development projects in WordPress, from content creation to page publishing. 

• Coordinate with cross-functional teams to ensure timely delivery of web initiatives, ensuring that deadlines and quality standards are met.

• Work with vendor to plan and execute A/B testing strategies for web pages to optimize conversion rates. Analyze test results, recommend improvements, and implement changes 

• Manage SEO initiatives to drive organic traffic. Regularly analyze the website's performance, conduct keyword research, and implement on-page and technical SEO improvements.

• Assist in implementing new features on Amplify.com, working closely with the web engineering team.

• Monitor website performance metrics and use data to create strategies …