Manager, Trade Marketing - Suburb

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000 - $118,750, bonus and long-term incentive eligible 

LOCATION: Chicago Suburbs

COMPANY:  

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

The Trade Marketing Manager (TMM) ensures our brand portfolio is effectively activated across events, venues, and in the retail trade while managing overall on-premise channel performance. This dynamic role involves cultivating relationships with wholesalers, retailers, and agency stakeholders to drive execution and maximize brand impact. Flexibility is key, as the TMM balances attending events and engaging with partners during evenings and weekends with the critical tasks of strategic planning, performance analysis, and implementing action plans to deliver continuous improvement. 

JOB RESPONSIBILITIES:

• Collaborate with the Senior Commercial Director to develop and present activation plans across all channels and brands, tailored to local properties and events. 

• Oversee event and venue activations, including sampling execution, ticket management, and mobile asset coordination, ensuring alignment with brand goals and sponsorships. 

• Manage local sponsorship negotiations, territory-specific budgets, and CAPEX execution for venues in partnership with the On-Premise and Experiential Teams. 

• Develop and implement on-premise brand programming to drive volume, share growth, and program execution, while optimizing channel-specific pilots and strategies. 

• Establish and maintain routines to communicate results, prioritize initiatives, …