Manager, Trade Marketing - Downtown

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $100,000 - $118,750, bonus and long-term incentive eligible 

LOCATION: Downtown Chicago

COMPANY:  

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

The Trade Marketing Manager (TMM) ensures our brand portfolio is effectively activated across events, venues, and in the retail trade while managing overall on-premise channel performance. This dynamic role involves cultivating relationships with wholesalers, retailers, and agency stakeholders to drive execution and maximize brand impact. Flexibility is key, as the TMM balances attending events and engaging with partners during evenings and weekends with the critical tasks of strategic planning, performance analysis, and implementing action plans to deliver continuous improvement. 

JOB RESPONSIBILITIES:

• Collaborate with the Senior Commercial Director to develop and present activation plans across all channels and brands, tailored to local properties and events. 

• Oversee event and venue activations, including sampling execution, ticket management, and mobile asset coordination, ensuring alignment with brand goals and sponsorships. 

• Manage local sponsorship negotiations, territory-specific budgets, and CAPEX execution for venues in partnership with the On-Premise and Experiential Teams. 

• Develop and implement on-premise brand programming to drive volume, share growth, and program execution, while optimizing channel-specific pilots and strategies. 

• Establish and maintain routines to communicate results, prioritize initiatives, and cascade channel brand plans for annual, trimester and quarterly planning. 

• Monitor and evaluate ROI for channel programs, adjusting plans to improve effectiveness and deliver measurable impact. 

• Serve as the Takeover Team Captain and coordinate efforts to ensure smooth execution of brand activations in key Chicago neighborhoods. 

• Build strong partnerships with top wholesalers to align on activation budgets, execution plans, and overall performance goals. 

• Coach and mentor wholesaler sales teams to ensure effective program delivery and professional development. 

• Track and report KPIs, including channel volume, share, distribution, and program success, to measure progress and inform future strategies. 

JOB QUALIFICATIONS: 

• Bachelor's Degree 

• 5-7 years sales and/or marketing experience 

• In-depth knowledge of regional marketing and sales organization 

• Strong communication skills, both internal and external 

• Proficiency in PowerPoint, Excel and internal system tools 

• Must possess an in-depth knowledge of the On-Premise Channel 

Preferred: 

• At least 5 years experience in Adult Beverage sales or marketing. 

• Willingness to relocate for future opportunities 

• Beer/alcohol industry knowledge 

WHY ANHEUSER-BUSCH:  

Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. 

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!