Manager, Technology Strategy
USA - Remote - Maryland, United States
Job Description:
About the Team
The Technology Strategy group helps Fortune 500 marketing and technology leaders develop and execute holistic plans to harness technology in pursuit of their goals. With a services offering ranging from capability assessments/road mapping, emerging technologies workshops, integrated solution architecture, and platform selection our team combines expertise in digital strategy, marketing technology and consulting, covering both the art and technical know-how needed to ideate, develop and orchestrate customer experiences.
In a nutshell: We assist clients in selecting, purchasing, implementing, integrating, and adopting technology within a winning strategy.
Job Description
As our Technology Strategy Manager you will work remotely partnering with other senior leaders on each project. You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client's vision. While you will be encouraged to find an area of focus, you will have the opportunity to work across industries (from Retail to Financial Services and Pharmaceutical). You will work with subject matter experts from both Merkle and Dentsu networks to advise clients developing recommendations, educational content, and thought leadership that will come together in sound consulting deliverables informing planning, key decisions and technical implementations.
Responsibilities
- Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.
- Build relationships and manage client expectations by facilitating and driving client meetings and discussions, managing daily delivery efforts partnering with senior team members.
- Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups.
- Partner with the project principal in developing recommendations for how to best leverage information and technology to drive programs across all channels and media including:
- Tailor content to the context and project needs
- Develop new content (i.e. Word, Powerpoint, Excel, Lucidchart, Miro, Vizio)
- Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.
- Provide project management expertise and ensure project deadlines and expectations are met
- Develop point of views across CX technologies and be able to research, create, and articulate that to external audiences
- Build templates or new visualizations that creatively explain complex technologies to external or internal audiences
Qualifications
- Bachelor's degree from an …
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Benefits/PerksDental Equal employment opportunities Medical Other benefits Paid Time Off Remote work Vision
Tasks- Advise clients
- Build relationships
- Create educational content
- Data Management
- Develop recommendations
- Lead discovery meetings
- Manage client expectations
- Project management
- Provide expertise
- Reporting
- Research
AdTech Analytics Architecture Artificial Intelligence Business Intelligence Campaign Management Coaching Consulting Content Management CRM Cx technology Data Integration Data Management Demand Generation Design Digital Digital Marketing Digital strategy Digital technology Documentation Engagement Excel Feedback Identity resolution Integration Leadership Lucidchart Marketing Marketing Technology Measurement Media Miro Optimization Organization Personalization Planning PowerPoint Project Management Relational databases Reporting Research Search Solution Architecture Strategy Technology Technology stack Technology Strategy Testing Testing and optimization Thought Leadership Word
Experience4 years
EducationBachelor's Bachelor's degree Business Degree Design Digital Marketing Marketing Media
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9