Manager, Technology Strategy

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

About the Team

The Technology Strategy group helps Fortune 500 marketing and technology leaders develop holistic plans to maximize technology to pursue their goals. With a services offering ranging from capability assessments/roadmapping, emerging technologies workshops, integrated solution architecture, and platform selection our team combines expertise in digital strategy, marketing technology and consulting, covering both the art and technical know-how needed to orchestrate customer experiences.

In a nutshell: We assist clients in selecting, purchasing, implementing, integrating, and adopting technology within a winning strategy.

Job Description

As our new Technology Strategy Manager you will work remotely and report into the VP, Technology Strategy, while partnering with other senior leaders on each project. You will be called to master our frameworks and develop an understanding of how the entire marketing technology stack comes together to promote our client’s vision. While you will be encouraged to find an area of focus, you will work across industries (from Retail to Financial Services and Pharmaceutical). You will work with subject matter experts from both Merkle and Dentsu networks to advise clients developing recommendations, educational content, and thought leadership to come together in sound consulting deliverables informing planning, important decisions and technical implementations.

This is a remote position.

Responsibilities

• Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.
• Build relationships and manage client expectations by facilitating and driving client meetings and discussions, managing daily delivery efforts partnering with senior team members.
• Participate in discovery meetings with clients, new partners, vendors or subject matter experts
• Partner with the project principal in developing recommendations for how to best use information and technology to lead programs across all channels and media including: Email/SMS, Direct Mail, Display, Search, Paid Media, Social.
• Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.

Qualifications

• Bachelor's degree from an accredited college/university
• 4+ years of experience consulting within technology or marketing AND/OR 3+ years of experience working in a digital agency, digital marketing provider, digital software provider, digital marketing organization implementing or operating marketing technology in a specific field
• Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
• Ability to travel for clients up to 50%

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.