Manager, Solutions Marketing

Remote

Let’s talk about the team:

The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive global strategies that bring full-funnel campaigns to life. We collaborate with revenue and product teams to deliver a seamless customer experience across all channels and touchpoints optimizing performance and driving growth of ResMed’s Sleep and Respiratory product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together.

Let’s talk about the role:

As a Solutions Marketing Manager at ResMed, you will play a key role in shaping the future of healthcare in sleep, respiratory, and digital health. With a deep understanding of our customer and industry needs, you’ll execute GTM launch and lifecycle marketing strategies for our digital health solutions, drive content development, and deliver sales enablement programs. You’ll conduct market segmentation and define marketing requirements to lead the strategic planning, messaging, and execution of our portfolio marketing initiatives that address the core challenges providers are trying to solve – improving the sleep and breathing health of their patients. This is the perfect opportunity for someone who thrives in a dynamic marketing team culture and a fast-paced, performance-driven career.

Responsibilities

• Acquire deep knowledge of our customers' challenges, industry, and use cases, and communicate the benefits and value proposition of our digital health solutions clearly and compellingly. 
• Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches.
• Lead the creation of compelling NPI marketing activities to unlock digital health activation in collaboration with integrated marketing and consumer marketing teams.
• Develop and implement comprehensive marketing strategies to promote our digital health products and services.
• Drive the digital health sales enablement strategy and execution, ensuring launch readiness and success.
• Establish key performance indicators for our digital health portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary
• Collaborate with Marketing, Product and Sales teams to create compelling content, marketing collateral, and promotional campaigns.
• Manage the marketing budget for digital health portfolio and ensure effective allocation of resources for maximum ROI.
• Stay up to date with the latest trends in digital healthcare and digital marketing best practices.
• Analyze market trends …