Manager, Social, Search, & Programmatic

Location: Remote USA - This role can be performed anywhere from the United States, with working hours following Pacific Time (PT). 

The Role

GoPro’s performance marketing team is seeking a seasoned digital marketer with expertise across both Search and Social, to manage campaign strategy, activation and optimization as part of a new in-house advertising team.  

This exciting new role is an opportunity to build subject matter expertise for paid Search and Social channels within GoPro and shape full-funnel campaign strategies globally, while staying ahead of upcoming ad tech evolutions. Ideally, this candidate has prior experience working in-house and managing a team, activating campaigns in various platforms such as SA360, Meta, and TikTok, with additional Search and Social platforms a bonus.  

What You Will Do

• Create strategic media plans within search and social initiatives based on larger campaign and company goals 
• Be the subject matter expert  in all things search, social, and programmatic: Explore and recommend new opportunities within the space including new channels, formats, best practices, targeting capabilities etc. 
• Own measurement and KPIs: Review performance daily and guide optimizations within platforms 
• Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix 
• Take ownership of Social/Search/Programmatic budget management  
• Support an agile marketing approach by developing and executing rapid test & learn plans, performing analysis and reporting out on learning 
• Work closely with the analytics team on campaign post-mortem development and analysis 
• Supervise and guide a team of 3 associates  

Skills We’re Excited About

• Minimum 4 years' experience creating and executing on full-funnel media campaigns within Search, Social, and Programmatic platforms to achieve brand and ecommerce goals, ideally as part of an in-house marketing team 
• 1+ year in a people management role 
• Experience executing campaigns within relevant platforms and partners: SA360, Google Ads, Bing, Yahoo, Campaign Manager, Meta, TikTok, Snap, DV360, TTD, Amazon DSP, etc. 
• Open-minded team player with experience working directly with creative and other marketing teams 
• Analytical by nature, strives on understanding data to inform strategic decision-making and communicating insights with good story-telling skills 
• Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions. 
• Adaptable, Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment, willing to be hands-on while thinking strategically 
• Self-motivated and proactive 
• Sense of humor and passion for sports, outdoors and/or travel 

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.

GoPro Highlights

• Get your very own GoPro camera + gear
• Medical, dental, and vision insurance – premiums are 100% paid for employees, 90% paid for dependents
• Life insurance and disability benefits
• Generous time off policy
• 12 weeks paid parental leave for new parents
• Pre-tax and Roth 401(k) options
• Discounted employee stock purchase plan (ESPP)
• LiveHealthy monthly wellness reimbursement
• Innovative remote-friendly wellness classes and events
• Flexible work arrangements
• Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
• Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)

We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.

The pay range for this role is between $109,650 - $150,000. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.