Manager, Sales Enablement

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Job Description:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

The Sales Enablement teams’ mission is to provide unified client service experience with ease and automation to more effectively drive revenue. We are a group of creative problem-solvers and collaborators, who aren’t afraid of the unknown. We love to learn, and we ask smart questions to devise viable, revenue-driving solutions in this fast-paced, dynamic environment.

Job Summary:

The Manager of Programmatic enablement will specifically be responsible for driving growth and transformation in sales automation and reports to the Sr. Manager, Automation, Sales Enablement. They will own the end-to-end intake and enablement for all programmatic and automation solutions which is a key area of growth for the overall sales business. Our enablement team finds solutions for business automation needs through gathering business intel and requirements that meet pillars of ad sales strategy and marketplace demand. The right person for this role will have excellent leadership skills and experience, the ability to translate business needs into technical requirements, a high technical aptitude, and strong analytical skills with the ability to work cross functionally and complex situations into simple terms.

Responsibilities and Duties of the Role:

Requirement gathering

• Capture business needs and requests from internal sales stakeholders that reflect qualitative and quantitative feedback along with marketplace insights and trends.

• Subject matter expert of programmatic and automation technical systems and internal tools to inform business requirements for enhancement, improvement, or new capabilities.  

• Primary business liaison with 3rd party vendors who enable automation services. Responsible for collaborating with ad platform technology teams to prioritize sales needs and roadmaps for those partnerships

• Keeping up to date with emerging new industry partners, identifying those with benefit, scaling the opportunity, and helping advise on implementation

Intake and Implementation

• Translate all business needs gathered into product requirements to intake and collaborate with the ad technology and product teams on delivery and development.

• Help manage complex multi departmental executions in conjunction with the ad platform team and communicating back to internal sales leadership on project timelines and status.

Post launch communication

• Post technical delivery support through …