Manager of Shopper Marketing & Partnerships

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2023 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

• Comprehensive health and medical benefits
• 401(k) Retirement savings plan
• Professional growth and leadership training
• Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location and your participation in a collective bargaining unit.

Bringing Home the Dough

Salary range $90k - $125k.

Supports the SVP Omni-Channel Marketing to develop strategies for the shopper marketing and partnership strategies for all Flowers brands. 
Assists in development and execution of the annual shopper marketing plans aligned with budgets for all Flowers brands. Supports the development of short-term and long-term partnership strategies to align with immediate brand needs and long-term brand strategies.

Rising to the Challenge: Position Responsibilities

• Collaborates with the BU Brand Managers to execute all shopper programs and ensure alignment with the overall brand strategies
• Leads providing all creative, assets and required content to the shopper agency and shopper vendors for all program execution
• Budget management support for all shopper programs
• Build local and national strategic cross-promotional partnerships to provide meal solutions that drive incremental displays at retail
• Collaborate with Retail Sales to leverage customer goals and insights to develop shopper programs to drive BU growth and build brand equity
• Track, measure and post evaluation of all major activity in plan, in order to continually improve shopper impact effectiveness and ROI
• Leverage key learnings across all Flowers Foods Brands to drive smarter decisions and efficiencies
• Supports the oversight of a $12M Shopper Marketing Budget
• Stay current on shopper marketing trends and the best ways to leverage to impact shopper behavior

Knead to Know: Preferred Qualifications

• 3+ years’ experience in marketing or brand management.

Additional Ingredients: Essential Job Requirements

• Bachelor’s degree.

We offer a competitive salary and an excellent total rewards package.  Please reply by 12/19/2024.  Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement 

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.   The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position.  Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Tomica Detrese Reynolds at Tomica.Reynolds@flocorp.com or .