Manager, Media Planning

Job Description:

Job Description:

We are seeking a Manager, Media Planning role for a large retail brand. You will report to the Associate Director, Media Planning. You will support them in leading the strategic direction. You will demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. You will manage the day to day by focusing on client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives. This role can be remote.

Responsibilities: 

• Experience working on one large account (ideally retail) 

• Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc) 

• Experience with full funnel media planning

• Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio) 

• Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives 

• Evaluate timelines and manage day to day deliverables 

• Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights 

• Managing a large Media Budget and Flowchart 

• Drive media channel selection and be forward thinking on new opportunities 

Qualifications: 

• Bachelor’s degree or equivalent experience 

• 2.5 - 4 years of total experience 

• Relevant media planning and buying experience with specific digital focus 

• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc. 

• 2+ years managing junior team members 

The anticipated salary range for this position is $51,000-$83,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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