Manager, Global Social Media

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU), as of November 2024, across more than 170 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

The Social Media Manager will join our award-winning brand team to craft an industry-leading social media strategy with a significant focus on growing our YouTube presence. You'll develop compelling video content that captivates attention and sparks conversations to drive meaningful engagement and establish Life360 as one of the most entertaining and compelling brands to follow across social platforms.

You'll work at the forefront of our brand voice, creating authentic social content that stands out in crowded feeds, with special emphasis on building out our YouTube and other video-based channels with high-quality video storytelling. Your work will showcase how our technology brings families closer together through entertaining, shareable stories that reflect real-world experiences while highlighting the meaningful impact of our safety features—connecting authentically with how families actually live and transforming our app's tech into content that resonates with our audience's daily lives.

This isn't your typical social media role with rigid content calendars and endless approval chains. We're seeking a bold, high-agency content creator who can spot cultural moments as they happen and confidently place Life360 at the center of relevant conversations, especially through YouTube and TikTok’s powerful video platform. You should be a storyteller at heart, able to transform even the most technical or dry concepts into compelling, shareable content that captivates our audience. You'll have the autonomy to react to emerging trends in real-time, bringing creative vision and strategic thinking to our social feeds, with YouTube as a key channel for deeper storytelling and brand building.

The US-based salary range for this position is $118,000-$173,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Spearhead the growth and development of our YouTube channel as the primary focus, creating a comprehensive content strategy that expands reach, engagement, and subscriber base while maintaining presence across Instagram, TikTok, Facebook, Threads, and Twitter
• Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life
• Lead our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement
• Deliver strategic social media reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact
• Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives
• Inspire and develop social media talent through thoughtful mentorship, strategic direction, and fostering creative growth that elevates team capabilities
• Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience

What We’re Looking For

• 5+ years of experience in social media management with proven success building and growing a YouTube channel, including subscriber acquisition strategies and platform-optimized content
• Strategic video creator and editor who develops innovative concepts from ideation to execution across YouTube, Instagram, and TikTok, with ability to transform technical features into compelling content
• Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms
• Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds
• Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities
• Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams
• Adaptable professional who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement
• Data-driven strategist who combines creative vision with performance analytics to inform content decisions
• Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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