Manager, eCommerce Search

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Key Responsibilities:

Responsibilities across partners such as:- Retail Media Platforms such as Amazon, Walmart, Target, Criteo, and other emerging platforms.
- D2C Media Platforms such as Google, Bing, Shopping

Management & Client Engagement 

• Manage eCommerce Associates on the team and take ownership / drive their career development
• Cross-Brand oversight of all eCommerce campaigns, including coordination of planning, activation, and reporting
• Supporting the team Director/Associate Director with ongoing client strategy and team management
• Establishment of team and client centric processes to improve overall team performance and minimize risk of human error
• Professional communication with clients, vendors, and partner agencies with emphasis on storytelling and driving action

Campaign Planning

• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Creation and delivery of effective media plan details for integrated paid eCommerce and co-op advertising campaign efforts – in context to wider media efforts
• Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance

Activation 

• Developing, optimizing, and maintaining eCommerce campaigns for clients, including coordination of assets between creative agencies and client teams and budget management. 
• Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners.
• Development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
• Maintaining and optimizing client campaigns to improve …